Authors as Entrepreneurs: The Road from Amateur to Professional

dbw, digital book world conference, authors, self-publishing. digital marketingJulie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing.

She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which was acquired by Fox Chapel Publishing in 2010.

Julie is a speaker at DBW 2017, where she will discuss how authors can expand their social media presence.

We spoke with Julie about her session at DBW, as well as where self-publishing is going and what marketing tactics authors must be using.

You are the director of digital rights at Writers House. What does your role entail?

My role is to handle the emerging digital aspects of the agency’s practice: self-publishing, helping our author-clients make sense of digital marketing, and working closely with digital publishing ventures that fall outside of the typical mainstream publishing models.

Much more.


The DBW Daily is the go-to newsletter for staying up to date on the biggest issues facing the book publishing industry and indie authors. To get all the top stories and think pieces from the past 24 hours in your inbox every day at 8:00 AM, sign up for the DBW Daily today!


Using Amazon KDP Ads to Sell Your Ebook on Amazon (Jane Friedman)
Amazon offers several ways to help authors promote and advertise their Kindle ebooks on Amazon itself. In this post, I’ll cover two types of ads Amazon offers through its Kindle Direct Publishing (KDP) site for self-publishing authors. Note that you no longer have to be exclusive to Amazon in order to advertise on Amazon.

DRM (Digital Rights Management): What You Need to Know (BookWorks)
Despite Digital Rights Management (DRM) being a widely used technology in the ebook industry, many authors lack a firm understanding of what DRM actually is. In this post, we will discuss what DRM is, who is currently using DRM technology and if it is the right choice for you.

Book Trade Sees Strong Christmas Sales (Bookseller)
The book market has seen strong Christmas trading, with the week leading up to the big day ranking the highest in value since 2007, figures from Nielsen BookScan have shown. Altogether £83.3m worth of print books sold were sold in the run up to Christmas – the highest since 2007.

Rakuten Kobo Becoming Tolino’s Tech Partner in Germany (Pub Perspectives)
Taking over from Deutsche Telekom as the Tolino alliance’s e-reading tech partner, Canada’s Rakuten Kobo enlarges its European footprint.

Canadian Publishers’ 49thShelf.com: Crossing Promotional Borders (Pub Perspectives)
The Association of Canadian Publishers and the Canadian Publishers’ Council’s five-year-old site’s mission is to bridge the marketing divide and promote Canadian literature.

A Look Back at 2016 and a Peek Forward at 2017 (Scholarly Kitchen)
2017 brings with it a clean slate, a chance to take the lessons of 2016 and put them into practice. Before we move forward, a quick look back at The Scholarly Kitchen’s 2016 (all numbers as of December 30, 2016).

Firebrand Launches Eloquence on Alert (DBW)
Publishing technology services provider Firebrand Technologies announced today the launch of Eloquence on Alert, a tool that analyzes the marketplace to highlight trends such as fluctuating product prices, product presentation, ranking, and audience behavior. The tool gives publishers the ability to observe all their titles in the marketplace.

COMMENT

Your email address will not be published. Required fields are marked *


*