Authors as Entrepreneurs: The Road from Amateur to Professional

dbw, digital book world conference, authors, self-publishing. digital marketingJulie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing.

She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which was acquired by Fox Chapel Publishing in 2010.

Julie is a speaker at DBW 2017, where she will discuss how authors can expand their social media presence.

We spoke with Julie about her session at DBW, as well as where self-publishing is going and what marketing tactics authors must be using.

You are the director of digital rights at Writers House. What does your role entail?

My role is to handle the emerging digital aspects of the agency’s practice: self-publishing, helping our author-clients make sense of digital marketing, and working closely with digital publishing ventures that fall outside of the typical mainstream publishing models.

Much more.

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