Why Reader Analytics Is No Silver Bullet

Why Reader Analytics Is No Silver BulletThe title of this post may surprise some readers. Why is the author, who is the founder of a reader analytics company, saying that reader analytics is not a silver bullet that solves all the acquisition, discoverability, marketing and sales problems of publishers? Well, our company is based on the principles of openness, transparency and user trust, and we will be honest: reader analytics is a highly refined tool—made possible by the rise of the ebook—but it cannot magically predict how many units a particular title will sell.

Is reader analytics therefore worthless? It certainly is not! It is still a great marketing tool that can measure the engagement between audience and book, show what kind of reader engages with a book, and how and when they read it. It is a tool that helps authors, agents and publishers better reach, target and expand a book’s potential audience.

So why is reader analytics not an accurate sales prediction tool? Well, in a nutshell, people buy books for all sorts of reasons, and reading them is not the only reason why people buy them. If people buy books for a purpose other than reading, then reader analytics, quite naturally, will struggle predicting sales based on causes that are unrelated to reading.

Much more.

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