Have you heard about the importance of metadata? If you’ve attended any conference or listened to any webinar in the last few years, you have probably heard almost nothing else. However, despite the possibility of hyperbole, there is a lot of truth in this growing focus on high-quality, well-formed book metadata.
Publishers need to sell their books, and it is imperative that they consider how the online marketplace affects those sales. This is not just about a certain online retailer in Seattle; this is about the entire merchandising process that publishers engage in online—from distributing galleys and gathering pre-publication reviews, to information sent to distributors and retailers, to sales catalogs, tip sheets, and conversations with buyers.
This merchandising process requires dedicated attention and adept handling, and it requires well-written and comprehensive metadata.
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IDPF Members Approve W3C Merger (Pub Perspectives)
A controversial merger of the EPUB standard organization and the web-standard W3C appears now to be inevitable, with a report of approval by membership.
Inside a Facebook Ad Campaign for Page Likes (The Verbs)
With its powerful targeting, Facebook ads can be an effective marketing tool. But not all Facebook ads are created equal. Depending on what your “marketing objective” is, you might boost posts, promote your page, send people to your website, or get people to claim your offer.
StoryDrive Asia and Digital Media Potential (Pub Perspectives)
Understanding publishing in the newly enriched digital context of “nearby media” is at the heart of the StoryDrive Asia conference having its Singapore debut on Thursday and Friday.
5 Skills Everyone in Publishing Needs Now (Futurebook)
The world of work is changing rapidly, and the demands being placed on everyone in this digital age are far greater. As an HR director, the ‘war for talent’ never disappeared; in fact it is still vitally important that we are clear on how to drive high performance cultures and the skills, behaviors and attitudes needed to be successful.
What the Kids Are Reading: Graphic Novels and Comics (PW)
Kids’ publishing folks, comic book enthusiasts, and members of the Children’s Book Council gathered at the CBC’s Manhattan headquarters on November 4, for a panel discussion on the changing market for children’s comics and graphic novels.
ABA and Libro.fm Partner to Sell Audiobooks Through Indie Bookstores (DBW)
The American Booksellers Association, a national trade group for independent bookstores, and digital audiobook provider Librio.fm announced they have formed a new marketing partnership to enable independent bookstores to sell digital audiobooks.
Over 1.3 Million Visitors Attended Sharjah International Book Fair (DBW)
The Sharjah International Book Fair announced that more than 1.35 million visitors attended the event’s first week.
A Week at the Frankfurt Book Fair (PW)
Greetings, readers! I’m Andrew Harwell, a senior editor at HarperCollins Children’s Books, where I focus on middle grade and young adult fiction. Earlier this year, I was honored and humbled to win PW’s second annual Star Watch award, which includes an all-expenses-paid trip to the Frankfurt Book Fair.
A Day in the Life of a Book Designer (BookMachine)
Hello! We’re Abi and Katie from emc design and we’d like to tell you about a typical day here at work! Abi has been at emc for over three years and is now a Middleweight designer. Katie has just celebrated her one year anniversary as Junior designer. We celebrated with party rings that day! Together we are part of Duncan’s Digital Design Team.
Is Publication Success a Matter of Dumb Luck? (Scholarly Kitchen)
“Hey scientists, how much of your publication success is due to dumb luck?” In scientific journalism, this headline was about as close to clickbait as you can get. And yes, I clicked.