Why Ebook Markup Is a Sign of a Publisher’s Health

Why Ebook Markup Is a Sign of a Publisher’s Health“I see the presence and proper use of semantic markup in the production process as one of the signs of the health of a publisher,” writes Joshua Tallent in a blog post for Digital Book World. “While this may not have been as true just 10 years ago, the publishing world has changed considerably with the general increase in digital media consumption. This is not just about the expansion of ebook sales since the release of the Kindle; this is about the fact that publishers are competing with many other content providers and media creators for the limited attention and dollars consumers have to give.”

“Publishers are in a sticky place,” Tallent continues. “Consumers are spending their entertainment and education budgets on more and more kinds of media, including subscription services like Netflix and Pandora; games on mobile devices, computers and consoles; movies; YouTube; music; podcasts; and more. Publishers need to be able to compete with these other media options and showcase the benefits of their unique content vetting and preparation processes, not just for print and ebooks, but for other forms of media.

“This is where semantic markup comes into play.”

SpotlightMuch more.

Joshua Tallent is conducting the workshop “Top 10 Trends in Metadata Management” at the Digital Book World Conference.

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