“I see the presence and proper use of semantic markup in the production process as one of the signs of the health of a publisher,” writes Joshua Tallent in a blog post for Digital Book World. “While this may not have been as true just 10 years ago, the publishing world has changed considerably with the general increase in digital media consumption. This is not just about the expansion of ebook sales since the release of the Kindle; this is about the fact that publishers are competing with many other content providers and media creators for the limited attention and dollars consumers have to give.”
“Publishers are in a sticky place,” Tallent continues. “Consumers are spending their entertainment and education budgets on more and more kinds of media, including subscription services like Netflix and Pandora; games on mobile devices, computers and consoles; movies; YouTube; music; podcasts; and more. Publishers need to be able to compete with these other media options and showcase the benefits of their unique content vetting and preparation processes, not just for print and ebooks, but for other forms of media.
“This is where semantic markup comes into play.”
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Transformation of Companies and the Book Industry Itself (Mike Shatzkin)
Before the early 1970s, wholesalers to the trade were local and carried a relatively small number of titles. Their main job was to provide back-up stock of bestsellers very quickly. Most bookstores went directly to the publishers for just about everything else. Baker & Taylor was national, but focused on the library market. And Ingram (which was Tennessee Book Company until the Ingram family bought them) was a small and pretty insignificant player. Harry Hoffman was their president.
16 Publishers Showcasing Their Books & Authors on Pinterest (BookBub)
Today 42 percent of all online women and 13 percent of all online men use Pinterest. Those numbers make Pinterest one of the world’s most popular social networking sites—and they’re attracting publishers hoping to reach more readers.
Flirting With New Readers in the Philippines: Wattpad Presents (Pub Perspectives)
In the Philippines, Wattpad is known as much more than a huge online reading and writing community. Its arm called “Wattpad Presents” generates content for film and television productions. Announced in September 2014, the partnership sees TV5 Manila dramatize popular stories from the Toronto-based Wattpad site. The program is heavily geared to the romance and fan-fiction interests of the millennial demographic that seems to “get” Wattpad most easily. Young love and pink-hued comedy are the stuff of such titles as Cupid’s Fools, Fake Fiancé, Casanova’s Love Game, and A Rose Between Two Thorns.
Using Kindle Scout as Part of a Book Launch Campaign (Jane Friedman)
Amazon calls Kindle Scout reader-powered publishing. Some have called it “the American Idol” for books. I prefer to think of it as a literary lottery for book lovers. Readers vote on their favorite unpublished titles based on excerpts uploaded to the site by authors, and in return receive free copies of the books they voted for—but only if those books are selected for publication via Kindle Press.
WTF: Swear Word Coloring Books Charge the Bestseller Lists (Pub Lunch)
When Amazon’s CreateSpace helped power the self-published The Rabbit Who Wants to Fall Asleep to the top of the charts, it was a sweet story, but self-published print success has taken on a different face this month, with a wave of “swear word” coloring books. One swear word adult coloring book sold enough units to enter Nielsen Bookscan’s overall bestseller list at No. 54 for the sales week ending January 24th.
Business Musings: Indie Contracts (Kristine Kathryn Rusch)
The bad contracts I’ve been seeing these last few months don’t come from traditional publishers—directly, anyway. They come from indie writers and brand-new small press publishers. And these contracts aren’t just bad; they’re often worse than traditional publishing contracts.
At Authors United Event, a Call to Bust Amazon ‘Monopoly’ (PW)
If Amazon’s business practices continue unchecked, the result could be a “nuclear winter” for book publishing, said founder and CEO of Smashwords Mark Coker during a January 27th event called Amazon’s Book Monopoly—A Threat to Freedom of Expression?
Amazon Reportedly Considering a Spotify-Killer (NY Post)
Amazon is prepping a Spotify-killer. The e-commerce giant has held meetings in the past few weeks to discuss licensing tunes for a full-blown subscription music service that would ape streaming music market leaders Spotify and Apple Music, several sources confirmed.
The Mythical 10x Marketer (Seth Godin)
The 10x marketer understands that the job isn’t to do marketing the way the person before you did it, or the way your boss asked you to do it. Strategic marketing comes from questioning the tactics, understanding who you are seeking to change and being willing to re-imagine the story your organization tells. Don’t play the game. Change the game.