Why Authors Should Sell Books on Just One Social Media Channel

authors, social media, facebook, twitter, youtubeThere are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. According to data from Smart Insight, there are around 2.3 billion people on social media worldwide.

Five years ago, it was pretty easy to be found and followed on social media. Now, the Internet is bulging with information. And this proliferation of bits and bytes has caused some authors to throw up their arms and declare that selling books on social media is not possible.

Today, learning how to sell more books with social media involves pulling back, not widening out. If you narrow your focus instead of casting a wide net, you can concentrate on engaging on one channel and being present for conversations without the huge time commitment (and stress) of going wide.

The secret to selling more books with social media is designating one primary channel to engage with your readers and developing the rest as outposts where you set up a redirect to your primary channel for readers who find you there. If readers know you are connecting with fans online, they’ll make one more click to find your primary channel.

Much more.

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