Who Finishes More Books: Men or Women?

Who Finishes More Books: Men or Women?Over the past couple months, Jellybooks has tested hundreds of books by embedding a piece of Javascript software called candy.js into ebook files. Readers received the ebooks free of charge in exchange for sharing their reading data with us and the publisher. The software recorded their reading data both online and off, and when the user clicked a button at the end of the chapter the data was uploaded.

When users claimed their free ebook as part of the test reading trial, we asked them for their age and gender; this allowed us to examine whether these traits influenced their reading behavior.

When it came to participating in the trials, far more women signed up than men. This is not a surprise: women account for more book purchases and books read than men do. In general, we recorded 20/80 male/female splits across test groups, though some books were noticeably more likely to be picked by men than others (up to five times more likely, in fact).

What was more interesting to us, though, was whether the sub-group of men that read a book had the same completion rate as women. If a man decides to read a book, is he less likely or more likely than a woman to finish it? In other words, is the completion rate of a book at all gender-specific?

Much more.

Andrew Rhomberg is hosting a workshop titled “Data-Smart Book Publishing” at Digital Book World 2016.

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How Much Does Amazon Pay Kindle Unlimited ALL-STARS? (Chris McMullen)
I researched what Amazon pays KDP Select All-Stars for pages read in Kindle Unlimited. Amazon presently pays about one million dollars (perhaps a little more, depending on exchange rates) in KDP Select All-Star Bonuses based on KENP pages read during the month (books must be claimed through Author Central to be eligible). These books and authors are already earning good money for the pages read (many of these are in the millions of pages read per month), and that’s on top of sales.

Antitrust Experts Debate Apple’s Supreme Court Bid (PW)
Should the Supreme Court take up Apple’s appeal of its ebook price-fixing case? An event scheduled for last week in Washington D.C. was set to address that question—until it as was canceled by weather. But Monday a group of antitrust scholars gathered online at the Truth on the Market blog for a symposium titled: The Apple EBooks Antitrust Case: Implications for Antitrust Law and for the Economy.

Rights Platforms: Can Digital Match the Human Touch? (Pub Perspectives)
Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We’d like to hear from you.

Shelfie App Now Produces Personalized Recommendations (DBW)
Starting Wednesday, February 17th, the Shelfie app now includes personalized recommendations. Take a photo of your bookshelf (yes, a “shelfie”) and the app will produce a personalized list of recommendations based on how tens of thousands of your fellow readers have shelved millions of books.

Hachette Signs Distribution Deal with Phoenix International (DBW)
Hachette Book Group has signed a distribution agreement with Phoenix International Publications, Inc., also known as pikids. Beginning May 1st, 2016, Hachette will provide North American distribution, fulfillment, customer service and billing/collection services to pikids. Based in Lincolnwood, IL, pikids is one of the nation’s largest children’s publishers and the leader in sound books, with licensing partners that include Disney, Nickelodeon, Sesame Workshop, and many more child and family favorites.


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