There are a number of key attributes successful publishers will be known for in the future, and these core capabilities will be very different from the ones that have led to the modern empires of the Big Five.
Some attributes will remain the same, of course. For example, it will always be crucial for publishers to acquire, develop and produce excellent content. But the services and capabilities that surround and complement the acquisition-development-production core are what will matter most.
With that in mind, here’s my short list of what will separate tomorrow’s publishing leaders from all the rest:
Being data-driven – Remember the old days when Ingram data was the only source of industry-wide sell-through information? Then Bookscan hit the scene and it felt like we moved from the Stone Age to the Information Age.
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A Few UK and US Charts from Nielsen Book Research (Pub Perspectives)
Who’s buying the books? How are they finding them? Who’s coloring them? Here are a few glimpses from Nielsen’s 2015 research.
5 Ways Editorial & Sales Should Work Together (Pub Exec)
Getting editorial and sales in sync is a nut many publishers are trying to crack. Too often in publishing, an us-versus-them culture dominates when it comes to sales and editorial, even though everyone has the same goal of growing a successful business.
INscribe Introduces INdemand for Publishers (Pub Perspectives)
“Our ebook sales have been going up, not down,” says INscribe’s Larry Norton. And the ‘micro-publishers’ scrappy enough to make that happen also want a faster, easier path into print.
Related: Company Snapshots: INscribe Digital (DBW)
Why Amazon Is the King of Innovation: AWS (ZDNet)
We continue our week long series on Amazon innovation with a look at the service that changed the face of IT. Where once on-premise computing was the way to go, Amazon Web Services opened the door to scalable, on-demand, metered services.
Amazon Kindle Earns Top Spot Again (GeekWire)
Amazon was rated higher than all other computer and tablet makers for customer experience related to the Kindle for the second year in a row, according to results from the 2016 Temkin Experience Ratings.
Business Musings: The Grant of Rights Clause (Kristine Rusch)
In a traditional publishing contract, you’ll find that in the Grant of Rights section. I’m beginning to think that section should be called the Grab of Rights section, because it’s so very icky.
Pretty, Cheap and Well-rounded (Seth Godin)
It’s easy to fall into the trap of thinking you need to be prettier if you want to be an actor or actress. It turns out, though, that most important thespians aren’t conventionally pretty (Marlon Brando, Julia Roberts, Angelina Jolie, Geena Davis, Morgan Freeman…) It’s easy for a retailer or a freelancer to believe that the best way to succeed is to be cheap. But just about every important brand (and every successful freelancer) didn’t get that way by being the cheapest.