Where Innovative Publishers Need to Focus

Where Innovative Publishers Need to FocusThere are a number of key attributes successful publishers will be known for in the future, and these core capabilities will be very different from the ones that have led to the modern empires of the Big Five.

Some attributes will remain the same, of course. For example, it will always be crucial for publishers to acquire, develop and produce excellent content. But the services and capabilities that surround and complement the acquisition-development-production core are what will matter most.

With that in mind, here’s my short list of what will separate tomorrow’s publishing leaders from all the rest:

Being data-driven – Remember the old days when Ingram data was the only source of industry-wide sell-through information? Then Bookscan hit the scene and it felt like we moved from the Stone Age to the Information Age.

Much more.


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