Old publishing problems often reappear in new forms, as any senior publishing executive will tell you. One obvious example is the basic book title information we now call “metadata.”
Metadata runs like digital lifeblood from publisher to retailer, and is critical to making books pop on the retailer’s homepage and in personalized marketing emails to readers. Over the past decade, publishers have developed new workflows for managing their metadata, and some have even migrated their data to ONIX, the highly efficient XML format for sharing metadata throughout the industry. However, it remains critically important for publishers to continue to upgrade their metadata reviews and workflows, as retailer websites and the industry pipeline continue to evolve.
To that end, here are five questions publishing executives need to ask their teams right now about their metadata:
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Startup of the Week: Intellogo (Futurebook)
The pitch: smart content discovery for retailers, publishers and self-publishers. Intellogo uses machine learning (a subset of artificial intelligence) to crack open books and understand their content—themes, writing styles, pacing, emotions, etc.—then uses that data to better match books with readers.
Growth Curve: oolipo (Futurebook)
The latest in our series asking startups to share the challenges they face and lessons they learn as they grow catches up with Ryan David Mullins from oolipo, which was a finalist for the BookTech Company of the Year Award at the FutureBook Conference 2015.
Relaunching & Marketing a Book After Getting the Rights Back (BookBub)
Relaunching a book—or even an entire series—can be a great way for authors to reinvigorate sales and get new loyal fans. Independently published authors and publishers can relaunch books at any time. Traditionally published authors sometimes get the opportunity to relaunch a book when their publisher reverts a book’s rights back to them. This happened to Colleen Gleason when she reacquired the rights to her The Gardella Vampire Hunters series. We interviewed her to learn how she relaunched and marketed the first book in the series, The Rest Falls Away. She was kind enough to share her unique insights and ideas.
Bringing the Reader into Focus at DBW (Pub Perspectives)
“The most valuable thing a publisher could do is think about who they are publishing those books for.” Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen’s Jo Henry talks about the new importance of knowing the target reader.
Reading Between the Lines (Seth Godin)
If you’ve ever been rejected (grad school, an article submission, a job) you may have spent some time analyzing the rejection letter itself, reading between the lines, trying to figure out why you were actually rejected. The thing is, there’s almost nothing written between lines.
Demand for German Foreign Language Learning Books Grows (Pub Perspectives)
Langenscheidt, publisher of the iconic yellow language dictionaries, is one of several German publishers seeing a sales boost from the rising demand for German language learning materials. Much of this growth is due to the number of refugees who entered Germany in the past year.
How Modern Technology Solves Old Literature Problems (Mashable)
Technology has made our lives so much easier. We have instant directions at our fingertips, it has never been easier to find a date, and with a push of a button we can get food delivered directly to us. But could these modern miracles have solved the epic problems found in classic literature? Interactive ebook retailer Flipsnack thinks so. In a new series, Modern Day Classics, the company imagines what would happen if your favorite book characters had access to the tech we all rely on today.
Scholastic Collaborates with WNDB on Reading Club Flyers (PW)
We Need Diverse Books, the grassroots organization-cum-nonprofit that has lobbied the industry to publish more multicultural books, is partnering with Scholastic to bring books with diverse characters and themes into schools. Through the partnership, eight Scholastic Reading Club flyers will be distributed throughout the 2016–17 school year in classrooms serving a range of children, from toddlers through eighth graders. The eight-page flyers, Scholastic said, will highlight 75 books “by and about people from traditionally underrepresented communities.”