What the Panama Papers Tell Publishers About Big Data

publishers, data, big dataThe release of the Panama Papers earlier this year unveiled a global conspiracy of tax evasion and money laundering by some of the world’s most powerful politicians, officials and businesses. Just a month ago, new revelations showed that corrupt officials across Africa have used shell companies to hide profits from the sale of natural resources and the bribes paid to gain access to them.

These are just a few outcomes from data mining of the more than 11 million files that were leaked from the Panamanian law firm at the heart of the controversy.

While these leaked documents continue to rock the world both politically and legally, they should also serve as a stark reminder of the hidden value sitting locked in large amounts of unstructured data, such as notes, documents and emails.

Much more.

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Amazon’s Launching Pickup Locations, But Where Are Its Consumer Bookstores? (PW)
In February, Sandy Mathrani, head of General Growth Properties, set off widespread speculation about Amazon’s growth strategy when he said that the tech giant was intending to open 300-400 bookstores. Six months later, just how many stores the mega-retailer has in mind, and their format, is still not clear.

International Industry Notes (Pub Perspectives)
In the UK, Nielsen’s ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer.

Marketing in Four Steps (Seth Godin)
The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about.

How Newsworthy Are You: 4 Ways to Get Book Publicity (IngramSpark)
Let me be the first to break the news to you: the media doesn’t care about your book. You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except…the writers and editors at most media outlets do not give a damn. Seriously.

How to Hit the USA Today Bestseller List with Ad Stacking (Creative Penn)
This is a case study describing how I did it in case you want to try it yourself. But remember, this is only an anecdote and one person’s experience, so results will depend on each individual situation.

Wooing Book Buyers to Get Your Book into Stores (BookWorks)
We all dream of the day we walk into a bookstore, an airport store, a local supermarket or a gift shop and see our book on the shelf. But how do you get there?

Kickstarter Hits a Publishing Milestone (PW)
Kickstarter, the crowdfunding venture that allows individuals to donate money to support a variety of projects, marked a milestone last week, recording more than $100 million in pledges to general-publishing projects since it launched in 2009.

Indie Booksellers: Book Clubs Are for Children Too (PW)
Most of the five million Americans whom the New York Times recently estimated as belonging to at least one book club are adults wishing to mix reading with socializing. While book clubs are not as prevalent among children and teens, who have to contend during the school year with classes, homework, and after-school activities, and then summer’s outdoor distractions, a number of bookstores around the country have launched book clubs for young customers – with varying degrees of success.

How Important Are ISBNs? (BookMachine)
This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure, which has seen the creation of an agile members organisation focused on driving and delivering meaningful change and education across all sectors of the book industry.

Wiley to Acquire Atypon for $120 Million (Pub Lunch)
John Wiley announced Thursday afternoon an agreement to pay $120 million in cash to acquire Santa Clara, CA-based publishing-software company Atypon.

South Africa’s Bridge Books (Pub Perspectives)
As in many parts of the world, distribution challenges loom large in Johannesburg for the book business. Bookseller Griffin Shea sees the need for a “metaphorical bridge.”


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