What Does Influencer Marketing for Books Look Like?

influencer marketing, books, dbw, digital book world, publishersSusan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally.

Susan is a frequent and well-known speaker within the industry, and is also an expert on influencer marketing, which focuses on inspiring or hiring influencers to get the word out, rather than marketing directly to consumers.

Susan is also a speaker at DBW 2017, where she will discuss how authors and marketers can effectively use influencer marketing to get the word out about their books.

We spoke to Susan about the key shifts in this space and how these shifts will impact book marketers and authors.

What does the next generation of influencer marketing look like?

As with any well-established terrain, the key shifts in influencer marketing center around sophistication and technology. Marketers who are considering influencer campaigns need to be smart buyers in evaluating the many influencer platforms that exist.

Much more.


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