What Digital Publishers Need to Know About Video

video, publishers, virtual reality, vr, mobile, augmented reality, self-driving carsIf one were to define “digital publishing” loosely, it would be an amalgam of interactive, engaging content—delivered straight to the end user through online platforms. What sets it apart from traditional publishing is its format, which is designed for ease of consumption and extending unparalleled accessibility. Digital publishing has provided a global platform for companies to showcase rich content, including books, magazines, newspapers, learning material and even promotional offerings.

2015 heralded exciting times for the world of publishing: the Adobe Digital Publishing Solution (DPS) Beta program was launched; Vox Media acquired the Recode; and, Facebook decided to tap into its vast readership by launching its Instant Articles platform.

In 2016, the industry is set to scale new heights.

Much more.

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How to Find and Reach Influencers to Help Promote Your Book (Jane Friedman)
As a writing coach and avid user of social media, one of the most heartbreaking things I see is when an author puts a ton of effort into writing, editing, polishing, and finally publishing a book—only to see it fail to gain traction in the marketplace. Often this comes down to a marketing misstep that’s all too common: failing to understand (and therefore reach) one’s ideal book audience.

Why Write? There Are Already Too Many Books in the World (Creative Penn)
If you believe that there can only be a specific number of books in the world i.e. those that are judged worthy by a few privileged gatekeepers, then you are crushing the voices of unheard people in every culture, as well as your own creativity.

HMH Reduces Full Year Guidance, Though Trade Has Modest Gain (Pub Lunch)
Houghton Mifflin Harcourt reported second quarter sales on Thursday morning, reducing its guidance for the full year on “an updated expectation for its core domestic education market”: 2016 sales are now expected to range from $1.485 billion to $1.555 million (with net billings of between $1.525 billion and $1.595 billion).

Target Resumes Selling Amazon’s Gadgets Four Years After Rift (Bloomberg)
Target Corp. has resumed selling Amazon.com Inc.’s tablets and e-readers on its website and plans to bring them back to its stores, marking a detente between one of the world’s largest brick-and-mortar retailers and its chief online rival.

Publishers ‘Committed’ to Investment Following Brexit (Bookseller)
Large and independent publishers remain committed to their investment and publishing strategies despite the potential impact of the Brexit vote, two separate surveys by the Publishers Association and the Independent Publishers Guild have found.

The Arab and Latin American Connection (Pub Perspectives)
With a major Arab presence in the Latin American world, how much do the regions’ book industries trade? The UAE’s Bodour Al Qasimi leads a trade mission to Sal Paolo.

LBF and PA Launch Diversity Conference (Bookseller)
The Publishers Association, in partnership with London Book Fair, is launching a conference about inclusivity and diversity in publishing.


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