In 2003, business writer and strategist Fred Reicheld introduced the concept of the “Net Promoter Score” in the Harvard Business Review as the “one number you need to grow.” The score is a simple but highly effective tool for measuring customer satisfaction.
The Net Promoter Score is based on a simple question: Would you recommend this book to a friend?
The reader is asked to answer this question on a scale of 0-10, in which 0 means “definitely not,” 5 means “neutral” and 10 means “absolutely.”
At Jellybooks we first used the methodology in a pilot with Simon & Schuster, but with a twist. We surveyed users separately based on whether they had read the book from start to finish or if they had abandoned the book. We then proceeded to calculate a separate score, which we call the “recommendation factor,” for each group or cohort.
Let’s have a look at the results for one specific book.
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On Amazon Stores and Publishers Accepting Standardization (Mike Shatzkin)
When the “Amazon-opening-400-stores” rumor landed a week ago, many people were gobsmacked. It took me a minute to get past that, which also required getting past my firm conviction when they opened the Seattle store last year that it was an information-gathering exercise, not the opening move of a bigger retail play. But when you think it through, it not only doesn’t seem crazy that Amazon would open stores; it seems like an obviously compelling move.
How to Put Together a Marketing Plan for Your Book (MediaShift)
The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. This marketing plan will help you decide whether you’ll blog and have a presence on social media, and it’ll help you organize your outreach strategy for reviews. Your plan can be in the form of a word document, excel spreadsheet or something that you write down in your notebook.
Inviting Your Criticism of Criticism: The Paid Reviews Debate (Pub Perspectives)
In a new series of articles on industry debate, we ask for our readers’ thoughts on the value of paid reviews as author services.
Fixed Prices for Ebooks in Germany (Pub Perspectives)
Germany will soon finalize fixed prices for ebooks, but questions remain about how this will affect sales models and ebook adoption.
The Bookseller Launches Indie Sales Tracker (Bookseller)
The Bookseller has launched an independent author ebook sales tracker, inviting authors and small digital publishers whose ebook sales data currently goes unreported to complete a simple online form designed to capture their 2015 ebook sales information.
Which Kindle Should You Buy? (Chris McMullen)
Are you thinking about buying a new Kindle ereader but aren’t sure which one to get? I own and use several Kindle devices, including three different Fires, a Paperwhite and a regular Kindle. I’ve compared different versions of the Fire, Paperwhite and the Voyage several times—whenever I buy a new one.
Hachette Rebounds in Fourth Quarter (Pub Lunch)
Hachette Book Group USA rebounded after three negative quarters in 2015 to finish with a 15.2-percent gain in fourth quarter sales, “linked to a favorable publishing calendar during the quarter, specifically See Me by Nicholas Sparks. E-book sales saw a slight decline.” Even with the strong fourth quarter, HBG USA was down 0.3 percent for the year (before the significant currency gains). Ebooks comprised 22 percent of trade sales, compared to 26 percent in 2014, and “the increase of printed books sales has almost offset the decline of e-books sales.”