You can’t sell your book if it can’t be found. That’s where metadata comes in: it’s the key to online discoverability of your content. It’s the information that’s used to interact with a book, helping authors determine what they want their book to say and readers determine whether they want to buy it.
For indie and self-published authors, especially, it’s critical that you fully understand how metadata works and how you can take advantage of it to ensure your book gets into as many hands as possible.
In this webinar, you’ll find out which metadata information is most important and how you can enrich your metadata to give your book the best chance for success. You’ll pick up actionable metadata insights, whether your book is already on sale or still being written.
In this one-hour webinar, you’ll also learn:
• How metadata factors in to discovery and sales
• The best practices for choosing your genre, sharing author information and writing descriptions
• How to harness the merchandising power of metadata with practical and informative tips
Robin Cutler and Margaret Harrison of IngramSpark will present.
Robin is the director of IngramSpark, continuing to support and refine the platform to better serve independent publishers around the world. Margaret is IngramSpark’s director of product metadata, overseeing the quality and communication of global bibliographic metadata.
To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!