What Are the Most Important Elements of a Book Marketing Campaign?

marketing, books, dbw, digital book world conferencePaul Colarusso is the associate marketing director for adult trade at ABRAMS. Previously, he worked for seven years at the Aperture Foundation in marketing and sales. Paul graduated from New York University with a degree in journalism and economics.

Paul is also a speaker at DBW 2017, where he will discuss how effective book copy can increase a publisher’s sales.

We spoke to Paul about his session, as well as what the biggest trends in book marketing are and what areas publishers should focus on.

In your view, what are the most important elements of a book marketing campaign today?

The author’s platform and support makes a big difference these days, especially with the types of books ABRAMS publishes. The Internet and social media allow authors to connect with their audiences directly like never before, and it can be a very powerful marketing tool. Working with the authors on best practices and how to best leverage their power has become a major focus in a book’s marketing campaign.

Much more.


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