Paul Colarusso is the associate marketing director for adult trade at ABRAMS. Previously, he worked for seven years at the Aperture Foundation in marketing and sales. Paul graduated from New York University with a degree in journalism and economics.
Paul is also a speaker at DBW 2017, where he will discuss how effective book copy can increase a publisher’s sales.
We spoke to Paul about his session, as well as what the biggest trends in book marketing are and what areas publishers should focus on.
In your view, what are the most important elements of a book marketing campaign today?
The author’s platform and support makes a big difference these days, especially with the types of books ABRAMS publishes. The Internet and social media allow authors to connect with their audiences directly like never before, and it can be a very powerful marketing tool. Working with the authors on best practices and how to best leverage their power has become a major focus in a book’s marketing campaign.
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DBW’s Ted Hill on ‘Beyond the Book’ (DBW)
Beyond the Book is a podcast hosted by Chris Kenneally of Copyright Clearance Center that explores issues facing the information content industry and helps creative professionals realize the full potential of their works, while encouraging respect for intellectual property and the principles of copyright. In today’s episode, Kenneally speaks with Ted Hill, conference chair for the 2017 DBW Conference.
How Big Data Won BookTech (Futurebook)
“What they do may not be the most glamorous digital service, but it is one that is much needed.” So says Ebury’s Rebecca Smart of Kadaxis, winner of the 2016 BookTech Company of the Year Award – a sentiment that was unanimously shared by her fellow judges Dan Kieran, CEO of Unbound, and media investor Paul Smith.
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Going Further with Audiobooks (Creative Penn)
Authors talk about their ‘book’ in the singular, but actually that one manuscript can be split into many different kinds of intellectual property rights.
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Authors United, the authors group formed by author Douglas Preston in 2014 to support writers caught in the ebook discount dispute between Amazon and Hachette Book Group, is being disbanded.
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Litsy Social Smartphone App for Booklovers (BookWorks)
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7 Questions to Shape an Effective Innovation Team (BookMachine)
When managing any innovation project, organizing your team is one of the most important challenges you will face. No matter if you found a startup or drive innovation in an enterprise environment, it is always about orchestrating the talent of your team members in order to generate growth.