Students have used print textbooks for centuries, but in recent years higher education learning companies have made the concerted effort to shift from print materials to digital tools in the form of digital learning platforms. With this change, content has become more engaging and interactive, and the benefits are obvious.
Digital learning platforms include personalized learning technologies embedded around a digital textbook and can be customized by faculty to suit the needs of the specific class. They can be used on any device and involve quizzes, problems and games to keep students interested in the topic.
Not only are digital learning platforms cheaper for students to purchase, but, when compared to lugging around textbooks, they are also much more convenient to use online.
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Why Ebook Pricing Is Elastic (DBW)
Nathan Maharaj is the director of merchandising at Kobo, where he manages a team of digital booksellers across eight languages and more than a dozen countries. Below is an excerpt from an interview we conducted with Maharaj, in which he discusses the current state of ebook pricing, the challenges of the ebook marketplace, and more.
Vearsa CEO Gareth Cuddy on the Changing Publishing Market (DBW)
It’s no secret that the publishing landscape has been practically re-invented in the last few years, particularly with the rise of ebooks. So we talked to Vearsa’s CEO, Gareth Cuddy, about his view of the current digital marketplace, what the future may hold, and what publishers should be doing to prepare themselves for what’s to come.
Book Marketing Trends: From Blog Tours to Mailing Lists (BookBub)
Being an agile marketer is imperative to selling more books, as promotional channels quickly become oversaturated and ineffective. So how can anybody keep up with book marketing trends that are constantly evolving? Self-published author Lee Strauss has some ideas. She quickly adapted her marketing tactics after she published Gingerbread Man, the first book in A Nursery Rhyme Suspense series. What she considered to be a rule of thumb marketing strategy one year produced insignificant results the next. By adapting her strategy, she was able to sell more books.
A Former Book Publicist’s Advice to Traditionally Published Authors (Jane Friedman)
Many authors do not understand their true relationship to their publisher’s publicity team, thinking that those in-house work for them, which is not the case. This can result in some outlandishly entitled behavior. Oh, the tantrums I’ve seen! You would imagine that the authors who berated me when I was a publicist did so because their campaigns went badly, and you would be wrong. Some authors were impossible to please.
Hugh McGuire on Riddling Out Open Textbooks (Pub Perspectives)
The concept of the “networked book” could be part of what comes to the fore in the Montreal-based Hugh McGuire’s and Boris Anthony’s Rebus concept for open textbooks.
Amazon Pulls Serial Killer’s Memoir (PW)
Robert Pickton, who was convicted in 2007 of killing six women in British Columbia, is not going to become a bestselling author…if Amazon has a say. The e-tailer pulled a 144-page paperback called Pickton: In His Own Words from its website on Monday, after an online petition surfaced calling for the book to be barred from sale.
How Scholarly Publishers Are Redefining Roles (Book Business)
Scholarly publishing in 2016 is a technology business. That’s been true for some time, of course. Yet the technology-driven approach to business is profoundly and fundamentally different from traditional publishing practices. How can and will scholarly publishers reconcile that dichotomy? How should a publisher harness today’s dynamic digital environment in order to drive innovation?