Students have used print textbooks for centuries, but in recent years higher education learning companies have made the concerted effort to shift from print materials to digital tools in the form of digital learning platforms. With this change, content has become more engaging and interactive, and the benefits are obvious.
Digital learning platforms include personalized learning technologies embedded around a digital textbook and can be customized by faculty to suit the needs of the specific class. They can be used on any device and involve quizzes, problems and games to keep students interested in the topic. Not only are digital learning platforms cheaper for students to purchase, but, when compared to lugging around textbooks, they are also much more convenient to use online.
The Association of American Publishers (AAP) recently hosted a webinar with faculty from California and Texas colleges in which they provided insight into their experiences with digital learning platforms. Here are some of the common themes from the discussions.
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Everything You Need to Know to Begin Self-Publishing Successfully
What are the best services for self-publishing? How much money does it cost to produce a good-quality ebook? And what are some of the most effective marketing strategies? Self-publishers can now get all their questions answered in a 90-minute webinar with writing and publishing guru Jane Friedman. The webinar will take place on June 28 at 1pm ET.
Book Cover Redesign as Marketing Tool (Jane Friedman)
If you are a well-known author, your books may sell themselves because readers trust the story or the content, but if you are new, then you need to make a statement with the first thing a reader sees: the book cover design. And if your existing book cover design isn’t currently making a good impression, you may want to consider a professional redesign.
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In this wired-in era, you practically don’t exist if you don’t have a website. Your author website is the center of all activity for promoting your writing. Done right, it provides the foundation for success in marketing and promoting your books. For authors, your best brand is your name, so make your author name your domain name.
Paris and the Machine: Now Printing a New Business Model (Pub Perspectives)
“We don’t have a problem with space,” says Alexandre Gaudefroy. His bookshop can provide you with one of millions of titles, while you wait. Print-on-demand has a dedicated foothold in Paris.
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Hurt by lower Nook sales, store closures, and a decline in BN.com sales, total revenue at Barnes & Noble fell 3.1 percent for the fiscal year ended April 30, 2016, compared to fiscal 2015.
Overdrive Helping Librarians Reach New Readers (DBW)
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Canadian Textbook Publishing Called ‘Not Sustainable’ (Pub Perspectives)
With a major textbook producer citing a drop from $1 million annually to $100,000—and halting the publication of textbooks for the high school market—Canada’s review of copyright changes may be welcome next year.
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Recently I interviewed Brant Cooper, author of The Lean Entrepreneur (Wiley, 2013). I’m a big fan of lean methodology, for digital products and service development but also as a mindset in general, and Brant is a great demonstration of how lean principles lend themselves to books at every stage:
Business Musings: The Midlist Rules! (Kristine Rusch)
Last week, I was searching through an online forum where I had previously seen complaints from writers who were following some of their contracts to the letter, and are getting screwed because of it. I was, in particular, looking at contracts between some indie authors and the people they hired to do work for them (covers, editing, and so on).