We Must Stop Wasting Time in the Attention Economy

We Must Stop Wasting Time in the Attention EconomyFor many people, web browsers and phone screens have grown to become the main sources of information. To that end, there’s a constant and massive stream of media arriving on our screens. We live in a cutthroat attention economy.

As a result, every product will get more persuasive over time. Facebook must become more addictive to compete with YouTube. In return, YouTube must become more immersive if it wants to compete with Facebook. And we’re not just talking about “cheap” amusement like Candy Crush or cat videos; in their quest for our attention, these services also compete with studying, exercising, cooking and reading to our kids.

Media today threatens our fundamental agency. Maybe we are “choosing” to engage with these services, but we are choosing from persuasive menus driven by companies whose goals seemingly aren’t aligned to ours. As Tristan Harris further argues, there is “time spent” and “time well spent.”

Consider that the average teenager now spends more than 40 hours a week in front of a screen—almost three times as much as 10 years ago.

Much more.


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