W3C and IDPF Are Exploring Plans to Combine

W3C and IDPFThe World Wide Web Consortium (W3C) and the International Digital Publishing Forum (IDPF) announced today that the two organizations have mutual interest in combining to advance publishing technologies at a faster rate.

Tim Berners-Lee, director of W3C, and Bill McCoy, executive director of IDPF, revealed the plans following Berners-Lee’s keynote address at IDPF DigiCon at BEA.

“We share an exciting vision for W3C and IDPF to fully align the publishing industry and core Web technology,” said Berners-Lee. “This will create a rich media environment for digital publishing that opens up new possibilities for readers, authors, and publishers.”

For the past three years, members from W3C and IDPF have been collaborating to identify how the publishing industry’s technology and experiences can improve the Web, and, conversely, how already existing Web technologies can create greater opportunities for the publishing industry going forward.

In a press release, George Kerscher, president of IDPF, said, “I’m enthusiastic about the prospect of joining forces with W3C. The IDPF’s track record of success in developing EPUB standards for the publishing industry will be complemented by W3C’s expertise in Web standards that enable accessible rich media.”

The two organizations hope to be combined by January 2017. Next steps include soliciting comments from each organization’s membership and drafting a Memorandum of Understanding.


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2 thoughts on “W3C and IDPF Are Exploring Plans to Combine

  1. Michael W. Perry

    If \rich media\ means being able to create complex text layouts and still images that adapt intelligently to a device’s screen size, then I’m all for it. Digital books need the ability to be as complex and attractive as print books. I have vented my fury at the current inability more than once.

    But Google tells me that \Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video , downloaded applet s (programs) that interact instantly with the user, and ads that change when the user’s mouse passes over it.\

    The last thing I want is for W3C and the IDPF to turn ebooks into web-page-like advertising tools with auto-start videos, pop-up ads, and applets that create moving distractions to draw attention to what they’re selling. People pay for ebooks. They want an ad-free, distraction-free space in which to read. Book are one of the few areas of life today that’s not glutted with ads.

    The W3C and IDPF need to clarify precisely what they intend and who is behind their plans. Is it publishers and book designers who are driving this merger or advertisers? Do they intend to create more attractive and adaptable standards for ebooks, or do they want to extend the often trashy and irritating world of websites to ebooks? In short, does \rich text\ really mean forcing advertising on readers? Is that its purpose?

    We need clear answers to these questions.

    Reply
    1. Lisa

      Well said. I completely agree that if rich media means annoying ads within ebooks, then we don’t want it.

      Reply

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