The ebook market in India is at the cusp of a major revolution. By 2030, India will be amongst the youngest nations in the world, with nearly 140 million people in the college-going age group, as per a report by E&Y.
India has become the second biggest smartphone market in terms of active unique smartphone users, crossing 220 million and surpassing the US market, according to a report by Counterpoint Research. Going by global analytics, these numbers will lead to interesting synergies for ebook publishers in India.
The “India Book Market Report” released by Nielsen at the Frankfurt Book Fair valued the print book market in India, including book imports, at $3.9 billion. India ranks third in English language publishing, after the US and UK. And although ebooks currently account for less than 10 percent of the topline of publishers in India, this figure is expected to grow to about 25 percent by 2020.
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Amazon Adds New Alexa Features to Fire TV (DBW)
Amazon announced today that new Alexa voice features are now available on Fire TV. Users can now control playback of video and subscription content, launch apps, search and more by using their voice.
Publishers Can Benefit from Deeper Library Partnerships (Book Business)
What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital reading, and education. One panel in particular put libraries at the center of the discussion and challenged publishers to rethink the library’s role in audience development and marketing strategies.
Elsevier Acquires Online Community SSRN (Bookseller)
STM publisher Elsevier has acquired the largest repository and community for social science and humanities researchers in the world, SSRN, to accelerate its social strategy and scale the network up for the benefit of “the entire scientific ecosystem.”
Building an Author Website on WordPress: How to Start Smart (Jane Friedman)
I have long been devoted to WordPress, going back to 2006. My decade of experience has made me very comfortable building sites on it, plus it gives me an advantage in terms of cost. I’ve learned enough over the years to maintain my own sites, and to recognize when I should spend money for themes, plugins, or support. But I am not a coder. I have never taken a coding class, and my coding knowledge primarily involves basic HTML and CSS, all self-taught. But I am comfortable enough to copy and paste code into the right places when given good directions.
Authors on Twitter: 43 Stunning Header Image Examples (BookBub)
Building an online platform often means having a presence on Twitter. While readers may engage more with certain authors on social networks like Facebook or Instagram, and it’s hard to actually sell books on Twitter, many authors use Twitter to connect directly with readers, other authors, and industry professionals.
Don’t Get Hung Up on Reviews: Tips from an Indie Author (PW)
Although Michael Phillip Cash always knew he wanted to publish his work, but “didn’t have the faintest idea how [he] was actually going to accomplish that goal.” One day on Amazon, he stumbled upon CreateSpace: “I’ve been with CreateSpace now for over five years and it really is a soup-to-nuts website. They’ve thought of everything.”
Goodreads Offering Personalized Daily Ebook Discounts (PW)
Goodreads, Amazon’s reading and book recommendations site, has launched Goodreads Deals, a daily promotional program offering its members discounted e-books personalized to the books listed in their shelves.
Asia’s Potential Monsoon of Ebook Sales (Pub Perspectives)
“The reason we want to start selling ebooks direct into ASEAN,” says Monsoon’s Philip Tatham, is because it’s rare territory: still without heavy competition from major ebook retailers.
Frankfurt Calling: Three Points of Interest (Pub Perspectives)
Business, the arts, and ambassadors: Dispatches from Frankfurt Book Fair focus on a new cultural marketplace, Guests of Honour, and the Business Club.
Ad Blockers Will Slash $12 Billion in Annual Revenues by 2020 (Forbes)
Some $12 billion in ad revenues in the U.S. alone will be disrupted by rising ad blocking by the year 2020, according to a new survey and forecast to be released today.