Ushering in the New Era of Ebooks in India

Ushering in the New Era of Ebooks in IndiaThe ebook market in India is at the cusp of a major revolution. By 2030, India will be amongst the youngest nations in the world, with nearly 140 million people in the college-going age group, as per a report by E&Y.

India has become the second biggest smartphone market in terms of active unique smartphone users, crossing 220 million and surpassing the US market, according to a report by Counterpoint Research. Going by global analytics, these numbers will lead to interesting synergies for ebook publishers in India.

The “India Book Market Report” released by Nielsen at the Frankfurt Book Fair valued the print book market in India, including book imports, at $3.9 billion. India ranks third in English language publishing, after the US and UK. And although ebooks currently account for less than 10 percent of the topline of publishers in India, this figure is expected to grow to about 25 percent by 2020.

Much more.


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