For years, the numbers have been telling us that digital adoption among genre fiction readers is at least double that of the general and literary fiction reading audience. In fact, a recent report shows that romance, for example, makes up only 4.4 percent of print sales in the US, but a whopping 45 percent of all ebook sales. Stat after stat and survey after survey have shown similar trends for crime, fantasy and even YA (young adult) books. Yet we still seem to be trying to fit digital readers into one singular mold when we think of innovation in book tech.
Raise your hand if you’ve ever tried buying a book in your favorite genre but find you have to drill down three or four categories on your online bookstore website to get to the ones you want? The high-spending “whales” of reading who have cultivated specific bookish interests with time and are most particular about the titles they like have the most cumbersome shopping experience. This applies equally to readers of ebooks as well as those shopping for their print titles online.
The existing retail system, which is essentially a clickable catalogue dump of all books ever created, is flawed, and the romance, fantasy and crime readers buying in droves are doing so in spite of this broken experience.
To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!
October 2016 Author Earnings Report (Author Earnings)
Two and a half years. Ten quarterly Author Earnings reports. With each one of them, we learned something new and unexpected about our rapidly changing industry. But this October surprise flat-out blindsided us…
NetGalley Acquires Bookish.com (DBW)
NetGalley announced that it has acquired Bookish.com, a digital resource that offers author interviews, book recommendations and literary roundups.
BookGig: The ‘Publisher Agnostic’ Initiative Launched by HarperCollins (BookMachine)
A new initiative hit the book world this week: BookGig, “all the events from the authors you love.” What’s interesting about that?
Nielsen Book’s New Metadata White Papers (Pub Perspectives)
Those attending Tuesday’s (October 18) EDItEUR Supply Chain Seminar at Frankfurter Buchmesse will see a presentation on ‘The Link Between Metadata and Sales’ for the USA.
Thinking of Running a Facebook Ad? Proceed with Caution (Jane Friedman)
For the past year or so, I have been hearing about the effectiveness of Facebook ads around the social media water cooler. As an author with three novels published and a new one scheduled to be released next year, I try to get the word out about my work as much as possible.
What’s New with Box Sets? (The Verbs)
Box sets for books have been around for a while (I remember my cherished Chronicles of Narnia set!), but nowadays it seems as if digital versions of box sets absolutely dominate the indie publishing scene. And why not, when an author can promote the other books on her backlist by being a part of a collection and perhaps earn some decent money at the same time?
Self-published Writers to Grow Ebook Market Share (Bookseller)
Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census.
Promoting a Box Set with BookBub (Case Study) (BookBub)
When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew sales and yielded a positive return on investment (ROI) on these campaigns — in fact, his ROI was occasionally over 100 percent.
Do Books Need More Aggregation or More Curation? (Scholarly Kitchen)
Academic and scholarly publishers have gravitated towards an aggregation model of distribution. Journal publishers are in the midst of a period of consolidation, as mergers and acquisitions result in the large publishers combining and growing ever larger.
Russian Book Chamber Parses Reading Patterns, Sales (Pub Perspectives)
“By all accounts, popular literature is in the lead” among Russian readers, according to new results from a survey reported by Russia Behind the Headlines.