Top 10 Rights Hacks for Publishers

rights, publishers, dataOn the first official day of the Frankfurt Book Fair, Jane Tappuni of IPR License and Kris Kliemann of Kliemann and Co. gave a presentation on the Publishing Perspectives stage in which they outlined the top 10 hacks publishers should implement when considering how to sell their rights.

One of the biggest takeaways from the presentation was the importance of using a good rights system, which, Tappuni said, “should pay for itself.” And as Kliemann added, you need to be able to “organize your metadata very carefully so you know what you can sell.”

The two also stressed that it’s important when making a rights guide to customize your pitches and even create something interactive that lets potential licensees find what they’re looking for.

“You need to pitch toward why would a company benefit from publishing this book,” Kliemann said.

Another key piece of advice was the importance of face-to-face interaction, as much can get lost in translation over email. Tappuni said that email can “kill business” and Kliemann added that “email is not a full conversation. You need to know the other person understood.”

Much more.


To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!


The Proposed IDPF/W3C Merger: A Significant Move That Warrants More Time for Consideration (DBW)
The future of the ebook market is in jeopardy, and the threat is coming from within the very organization that was created to promote the industry: the IDPF itself. It pains me to write these words—as OverDrive (my company), Microsoft, and other forward thinking technology companies and publishers founded the organization—but I am not alone in my belief that the current leadership of the IDPF has lost sight of its mission and core principles.

Data Shows Modest Dealmaking as Dollars Move Away From Big Fiction (Pub Lunch)
With the Frankfurt Book Fair underway, our annual analysis of actual dealmaking data stands in contrast to the standing fair daily stories hailing a few big deals made a few weeks ago.

‘The Markets’ at Frankfurt: Reach and Responsibility (Pub Perspectives)
From education to the trade, Frankfurt Book Fair’s opening is stressing freedom of expression and the responsibilities that go along with it.

Record Breakers (Bookseller)
The book fair is under threat, goes the received wisdom: in these financially straitened, digitally challenged times, publishers are cutting down on their stand size and reducing the number of people attending trade events.

Tuesday Rights Trade Shifts from Hofs to LitAg (Pub Perspectives)
The movement to hold Tuesday rights meetings on the Frankfurt Book Fair fairgrounds gains traction as fewer literary agents flock to the “Hof” hotels.

Print Shipments Were Good in May (Pub Lunch)
The AAP released their May StatShot statistics on Wednesday morning, starting to catch up though still running a bit behind their traditional schedule.

Indie Author Earnings: Should You Be Worried? (Chris McMullen)
The October, 2016 edition of the Author Earnings Report is out, and the surprising activity has sparked much speculation and debate. Whereas the indie share of the ebook market has steadily climbed in the past, this last quarter of 2016 has shown a marked drop.

VR: What Works, What Doesn’t, and What Publishers Can Do Now (Futurebook)
We need to talk about virtual reality. Not since Homer Simpson’s electric hammer has a technology invention been under so much pressure to succeed. Many billions of dollars have already been spent producing VR glasses, VR app stores and VR content, but industry investment does not guarantee success as the echoes of 3DTV fading into the distance remind us.

6 Obvious Marketing Gems, But Are You Using Them? (BookMachine)
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training Centre. This blog post first appeared on the Publishing Training Centre Blog.

Open for Business (Bookseller)
It’s no secret that Open Access (OA) creates challenges and opportunities for publishers. When BioMedCentral launched its first OA journals, it was a start-up with a risky business model based on author fees rather than subscriptions.

Can an Algorithm Outperform Science Editors? (Scholarly Kitchen)
Artificial intelligence (AI) has been creeping into our lives, first taking on complex, but narrow, tasks like optical character recognition or games like chess and Jeopardy. In recent years, the science of AI has advanced to a point where computers are assuming more meaningful and significant roles, like personal assistants for your phone and self-driving cars.

Northern Indies Fight Brexit Effect (Bookseller)
A consortium of British indie publishers visiting Frankfurt for the first time are in an “awkward” position as a result of the UK’s vote to leave the EU, but will be using the fair to forge closer ties with publishers on the continent.

COMMENT

Your email address will not be published. Required fields are marked *

*