Technology continues to revolutionize the way we go about our daily lives, and every generation benefits from enhanced learning experiences in their youth and beyond. Chalkboards have become smartboards, homework is accessible through online portals, and tablets have become a legitimate tool for education in the classroom. Furthermore, home learning has been significantly changed in this digital world, with resources freely available online in any conceivable format. This means that people can learn what they want, how they want, when they want.
It goes without saying that this gives educational publishers—both large and small—a sizable opportunity to cater to the digital learning demand.
First, though, it’s important to understand the changing consumer habits in the classroom, lecture hall and home. Then, it’s about releasing apps and interactive ebooks that truly inspire learners and engage them with their field of study.
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Taking Stock of a Rough Year (Pub Lunch)
People in book publishing are accustomed to trading a relatively flat market for a relatively stable financial environment, in good times and bad. But 2015 saw two dramatic financial changes that will clearly carry over into 2016.
What Lies Ahead for Books in 2016? (Bookseller)
From bespoke publishing to the continued rise of the vloggers, industry leaders give us their tips for the likely trends in 2016.
The Big 5 Publishers Sat Out Deal-Making in 2015 (PW)
The biggest deals in the publishing industry in 2015 occurred outside of the trade sector. Unlike 2013, when the Random House–Penguin merger was completed, or 2014, when HarperCollins acquired Harlequin, the major trade houses did not make any major acquisitions last year. The biggest acquisitions in 2015 were in professional and educational publishing, led by the merger of the Macmillan Science and Education companies (excluding Macmillan’s U.S. higher education and trade properties) with Springer Science + Business.
We’re Living in the Stone Age of Data (Adweek)
“While we’re in the golden age of innovation, we’re in the stone age of data.” So says Mashable Chief Revenue Officer Seth Rogin, concisely summing up an underlying CES 2016 theme: that while next-gen tech is here in a big way, the data and data insights that will make it smart and predictive—and really useful for marketers—won’t come for at least another four years.
Legacy Publishers Are Catching Up (Digiday)
Several legacy publishers have seen big traffic gains over the past year. In November, the most recently available comScore rankings, Wall Street Journal Online was up 47 percent compared to a year ago. Forbes grew 38 percent. Hearst Digital Media was up 45 percent. Condé Nast Digital added 37 percent. CNN was up 22 percent. The Washington Post’s traffic was up 56 percent. This growth comes as some digital publishers have seen their own traffic growth slow down or stop altogether over the last year. Over the same period, BuzzFeed’s traffic was flat, according to comScore. Gawker Media’s was down 16 percent.