The 8 Biggest Reasons People Buy Books

The 8 Biggest Reasons People Buy BooksOver the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading?

One of the more unique phenomena we observed was that there are books that sell well but are not read, or at least they appear not to be read by many of the people who buy or otherwise acquire them. Our first reaction was to ask, “Can we trust the data?” But we then came to the conclusion that, indeed, we could (more on data integrity, sampling bias and statistical validity in a future post).

Having convinced ourselves that the observations were genuine, we started wondering as to the reasons and started thinking in more depth about the question, “What motivations do readers have for buying specific books?” Below, we outline some of our thinking on this topic, which is also a manifesto of sorts for future research.

Much more.

Andrew Rhomberg is hosting a workshop titled “Data-Smart Book Publishing” at Digital Book World 2016.


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