Ted Hill Discusses the Revamped DBW Conference

digital book world, dbw, digital book world conference, book publishing, digitalYour recent article “The Best Way to Keep Your Job in Book Publishing” drew a lot of interest and highlighted the importance of the publishing industry conference, saying it’s the one opportunity for busy professionals to put aside the day-to-day grind and open up their minds to new ideas. With all the websites and online resources that publish articles, opinions and new findings, what benefits does the conference offer that those places can’t?

In a word: people. There’s no replacement for face-to-face contact when it comes to the depth of attention we pay to a new idea and its ability to really reach us. The networking, the hallway discussions, the serendipity, the excitement of being in the room—all of them come together.

Of course, the hard part is keeping up the momentum when you get back to the office, and we’re dealing with that in two very specific ways. First off, a major emphasis for the show’s programming will be on getting up to date. We’ll have lots of fresh data and summaries of the trends and issues that you may have missed from the past year. Just knowing you’re up to date can make a huge difference with the amount of time you spend sifting through newsletters, articles and websites trying to catch up.

Our second area of emphasis will be on how to get ahead in the coming year, and this is where most prior year attendees will see a big difference. The new program is more practical, with more focus on workshops, briefings and the working applications of new technologies and practices. I know from many years of consulting that the more clearly we see a path to improvement, the more likely we are to follow it.

Much more.

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