How This Successful YA Author Markets Her Books

authors, marketing, books, sales, ebooksCori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie.

This is part one of a two-part series.

BB: Cori, as an author for young readers, what has your experience been in the digital realm?

CM: All of my books have come out as ebooks, and I wondered, when I got my first contract for The Color of Rain, why is there competition between print books and ebooks? Readers would come up to me and in a sheepish way and say, “I’m really sorry, I bought your ebook.” I would say, “That’s great! You bought my book.” Ebook sales are just as important as hard copy sales.

Much more.


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