How This Successful YA Author Markets Her Books

authors, marketing, books, sales, ebooksCori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie.

This is part one of a two-part series.

BB: Cori, as an author for young readers, what has your experience been in the digital realm?

CM: All of my books have come out as ebooks, and I wondered, when I got my first contract for The Color of Rain, why is there competition between print books and ebooks? Readers would come up to me and in a sheepish way and say, “I’m really sorry, I bought your ebook.” I would say, “That’s great! You bought my book.” Ebook sales are just as important as hard copy sales.

Much more.

To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!

Not Sure How to Approach Social Media? (Jane Friedman)
Among all the rules you’ll find online—the 80/20 rule (only 20 percent of your posts should be about your books or blog posts), the admonitions against using social media as a bullhorn, the warnings about over-automating—there’s also an unspoken tenet.

How to Self-Edit Your Book (Creative Penn)
How to avoid the common mistakes of first-time authors, plus self-editing tips. Today’s interview with Harry Dewulf will help improve your book.

International Ed-Tech, Publishing, and Investment (Pub Perspectives)
With investments from China’s Qtone and Oxford University Press, ed-tech accelerator Emerge Education is engaging with “the old school together with the new school.”

On Becoming a Translator: 4 Points for Getting Started (Pub Perspectives)
As we observe National Translation Month, six translators share their experiences and insights on entering the business: “Time, connections, luck.”

Publishing Chiefs Urged to Work on Bookshop Floor (Bookseller)
Publishing chief executives have been urged to spend a day working on the bookshop floor by the new president of the Booksellers Association.

Frankfurt Book Fair: A Survival Guide (BookMachine)
It’s that time of year again. The Frankfurt Book Fair is upon us in all its quirky and miraculous Germanic splendor. The largest international book fair in the world by number of publishers, Frankfurt is an event that you simply must attend at least once in your career, just to experience it.

De Gruyter Partners with Kudos to Enhance Authors’ Visibility (DBW)
Academic publisher De Gruyter announced that it has partnered with Kudos, a service that enables authors to increase the visibility and impact of their published articles by allowing them to offer additional information or material for their publications, such as abstracts or videos, and track the success of their activities.


Your email address will not be published. Required fields are marked *