Shanghai International Children’s Book Fair’s ‘Ambitious Plans’

Shanghai International Children's Book FairThe Shanghai International Children’s Book Fair announced today that it hopes to attract 30,000 visitors to its November fair, and that entries are now open for two awards.

Full press release below:

Shanghai International Children’s Book Fair (CCBF) announces ambitious plans for 2016

· China’s only fair dedicated exclusively to children’s publishing returns on November 18th to 20th 2016
· Ambitious plan to attract over 300 exhibitors and 30,000 visitors from all over the world
· Entries invited for Chen Bochui International Children’s Literature Award and Shanghai Visiting International Publishers Programme (SHVIP)

The Shanghai International Children’s Book Fair, the only fair in the Asia-Pacific region dedicated exclusively to children’s literature, has announced ambitious plans for the 2016 edition.

This year’s Fair will take place from November 18th to 20th at the Shanghai World Expo Centre, hosting more than 300 exhibitors from over 30 countries. It will offer an ambitious visitor experience for consumers and professionals alike, with industry opportunities including awards, networking and showcase events, taking place both before and during the Fair.

The Fair has grown significantly in size and ambition in its three years of existence, reflecting the increased demand in the home market for international children’s titles in translation.

The Fair provides a one-stop shop for publishers, agents, authors and illustrators wanting to explore the China’s buoyant children’s publishing sector, with all types of content represented, including educational, ‘edutainment’, picture books and digital.

Organisers expect major names from the UK, USA, Europe and Asia Pacific region to be represented amongst exhibitors, together with a strong line-up of Chinese publishers. This year sees an increased emphasis on attracting cross-platform publishers and media companies.

The Fair is now a well-established highlight in Shanghai’s commercial and cultural calendar, according to CCBF Fair Director Randy Wang:

“Shanghai has always had a reputation as the vibrant international commercial and cultural hub of China, and we are very much a part of that scene,” he said. “CCBF is the only fair devoted solely to children’s literature and content in all its forms, and our home in Shanghai means that we are ideally placed to attract publishers from all over the world.”

Two major international prizes will again run in association with the Fair. The Chen Bochui International Children’s Literature Awards, the most prestigious prize in children’s publishing in China, is inviting entries from international publishers of illustrated books before the deadline of September 20th 2016. An international jury will judge the entries and announce the laureates on November 17th.

The Golden Pinwheel Young Illustrators Award, which was run for the first time last year, will culminate in a showcase of finalists’ work at the Fair.

Other initiatives include the popular Shanghai VIP – Visiting International Publishers – programme, a series of educational visits and meetings designed to give international publishing professionals an insight into the opportunities offered by the market in China. Applications are now invited from publishers, editors, academics and those with a professional interest in children’s publishing before the closing date of June 20th. The SVIP runs from November 14th – 19th.

This year’s Fair will see a change to the layout with three distinct areas for exhibitors, each with a different focus: rights, retail and general interest. The rights hall will open solely to trade professionals on November 18th and 19th, and public access will be permitted on the final day. The general area will be reserved exclusively for a trade audience on November 18th and open to the public on 19th and 20th. Finally, a retail area will be open to the public on all three days of the Fair. Organisers expect over 30,000 visitors in total.

Full details of the Fair are available on

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