How Investing in the Right Author Assistant Can Help Sell More Books

author, author assistant, books, sales, self-publishingIf you were to sit down and make a list of all the tasks involved in writing, publishing and marketing a book, it would feel exhausting. Add to that a partner, family, personal time or a full-time job, and you’ve got a recipe for sleep deprivation.

Many authors we talk to say they simply cannot afford to hire an assistant. But if you’re immersing yourself in audience research, advance review team coordination, managing contests and multi-author promotions, posting on social media, formatting your own manuscripts, managing street teams, managing an email marketing system, fact-checking, research, blog and podcast tours, ebook uploading and distribution, media kits, proofreading, editing, email correspondence, and website content management, you are just doing the bare bones. Oops, we forgot writing.

The Benefits of Hiring an Author Assistant

What if you were able to take just a few of those tasks off your plate? How much more time could you spend writing? How many more books could you turn out a year? How would that affect your income?

The return on investment of an excellent assistant is proportional to the increased amount of time an author can spend writing.

Much more.

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