Dreamspinner Press, one of the world’s largest LGBTQ publishers, announced today the launch of its new website, powered by Biztegra’s Publishr platform.
Full press release below:
BIZTEGRA’S PUBLISHR™ PLATFORM POWERS NEW DREAMSPINNER PRESS WEB SITE
WORLD’S LARGEST LGBTQ PUBLISHER CHOOSES BIZTEGRA’S PUBLISHR™ TO DRIVE NEXT GENERATION DIRECT-TO-CONSUMER PROGRAM
West Palm Beach, FL. — June 12, 2016 — Dreamspinner Press, one of the world’s largest LGBTQ publishers, has announced today the launch of their new website, powered by Biztegra’s Publishr™ platform. Publishr™ is the Only Marketing, eCommerce, and Promotions Platform for the Publishing Industry that has Been Fully Optimized for Search, Social, and Mobile.
“Our direct to consumer program has grown dramatically since we launched our old site, to over a million dollars a year, and we needed a new technology platform that would allow us to grow it even further. Biztegra’s Publishr™ is that platform,” said Elizabeth North, Executive Director and Publisher of Dreamspinner Press.
“We have been working with Biztegra for a number of years now, and 2 of our smaller imprints have been on Publishr™ for over a year. It has proven to be all that was promised, allowing us to drive sales with its powerful promotions and marketing engine that has been built specifically for the publishing industry. It is also fully optimized for the search engines and importantly for mobile, which has become a major driver of our business,” added Ms. North.
“We are thrilled to have been given the trust and opportunity to help drive Dreamspinner’s business,” said Murray Izenwasser, Biztegra’s Chief Commercial Officer and Co-Founder. “As more and more of the Publishing industry’s sales have moved online, having an incredibly strong Direct-to-Consumer focus for publishers has become a necessary component for the future of their businesses. And we have built the platform – Publishr™ – that allows publishers of all sizes to effectively compete with the online retailers and build that direct relationship with their consumers that is a requirement for success in the modern publishing industry.”
“Our clients are seeing tremendous success when their new site is built on Publishr™, with some seeing massive increases in sales just months after their new site is launched,” Mr. Izenwasser continued. “It’s the combination of 1. having a fully optimized web site along with 2. the ability to do the types of promotions that will convince a consumer to purchase directly from the publisher rather than an online retailer that are driving our customers’ Direct to Consumer businesses. And that is what a Publishr™ built site provides.”
The new site can be accessed at http://www.Dreamspinnerpress.com.
About Dreamspinner Press: Dreamspinner Press is an international full-service publisher of gay romance based in the United States of America. We publish stories from 3,500 words and up in several genre categories and eBook formats, as well as audiobooks and translations in French, German, Italian, Spanish, Japanese, Korean, Turkish and Hungarian. Novels of 60,000 words+ are published simultaneously in paperback. Since its founding in 2006, Dreamspinner has built a catalog of more than 4,800 titles written by more than 900 authors from six continents. The press now operates three imprints: Dreamspinner Press, specializing in gay romance; Harmony Ink Press, devoted to LGBTQ+ Teen and New Adult fiction; and DSP Publications, a boutique publisher of specialty genre fiction.
About Biztegra: Biztegra is a team of very experienced marketers and technologists focused on the Publishing Industry. Through our Publishr™ platform, we help Publishers of all sizes create effective and modern online web sites and marketing programs to drive their business. Publishr™ provides a modern, technologically current online presence for your brand, your authors and your books. Your website will always be optimized and compliant with the latest search, mobile and social standards and technologies to level the playing field with your competitors and the major online retailers. You will be able to offer customers a simple, device-independent shopping experience and offer them buying choices whether you are selling and fulfilling orders direct to the consumer, selling through other online channels, using a print-on-demand service or any combination of any of these. More information about Biztegra and Publishr™ can be found at http://www.Biztegra.com.
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