In this article, you’re going to get an insider look at how to effectively research and analyze keywords for print and online publishing. The data that you have at your disposal is incredible, and it’s vital that a publisher extract all the knowledge it can from understanding how its target audience seeks out topics of interest and products to purchase.
I’m going to provide real keyword data around topics both related and unrelated to the publishing industry. While focusing on the publishing industry is probably most relevant to you, your company likely touches upon many other industries, as well. Furthermore, branching out into other industries can help us widen our mindset to think differently and dig deeper to discover topics that our audiences are interested in. Discovery, after all, is what keyword research is all about!
Keyword Research Is Market Research
For years, publishers have used surveys to better understand their readers’ interests. While surveys will always serve their purpose, keyword data offers a quantifiable resource that will put editorial research on the fast track. This data is available to all of us, via free or paid tools, to better align content efforts (both online and print) with the topics that our audiences are hungry to learn about.
To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!
Self-Publishing, Direct Sales, and Mobile (Pub Perspectives)
Asked ahead of Frankfurt’s The Markets, Rotterdam’s Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands.
The Merits of Reading Real Books to Your Children (NY Times)
How do we think about a distinct role for paper, for “book-books” in children’s lives? My own pediatric cause is literacy promotion for young children. I am the national medical director of the program Reach Out and Read, which follows a model of talking with the parents of babies, toddlers and preschoolers about the importance of reading aloud, and giving away a developmentally appropriate children’s book at every checkup.
Metadata Expert Insights: Azar Hussain (BookMachine)
Azar Hussain is Head of Data at Faber & Faber. His key responsibilities include managing the internal and external flow of data and developing and implementing new information systems. Here he shares what he has learned about managing metadata.
Literary Agents and the Hybrid Author (Jane Friedman)
Today’s guest post is an interview with literary agents Bob Mecoy and Kristin Nelson by Sangeeta Mehta, a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company.
Quarto Buys Becker&Meyer (PW)
Quarto Publishing Group USA has acquired the assets of becker&mayer, the book packaging company based in Bellevue, Wash. Quarto paid $9.8 million and agreed to provide up to $1.0 million for capital considerations, as well as another $1.25 million based on the financial performance of becker&mayer’s educational toy division, SmartLab, in 2018 and 2019.
Frankfurt Book Fair and gamescom to Host Publishers’ Pitch (DBW)
The Frankfurt Book Fair and gamescom will the the Publishers’ Pitch, where five publishers will be given the opportunity to present their projects and ideas to leading representatives of the international games industry.
B&T Launches Global Publishers Services (PW)
In the first big development since its acquisition by Follett Corp. in April, Baker & Taylor has formed a new business unit to provide publishers with international sales and marketing services. The new unit is called Global Publishers Services.
Behind Star Trek’s Iconic Sounds (Audible Range)
Play with our soundboard and get the inside scoop on how sounds effects wizards took sci-fi where it had never gone before.
Mexico’s Hay Festival Makes Another Move (Pub Perspectives)
This year’s Mexican edition of the festival that started life in a Welsh valley takes place in the picturesque colonial-era city of Queretaro.