Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon.
By now you’ve undoubtedly heard all the Pokemon Go stories, and maybe you’ve even dodged a player or two, overly-focused on their phone while embarking on a virtual hunting expedition. On the surface it’s nothing more than another time-wasting game, but I believe it offers some very important lessons for publishers.
Let’s start with the hybrid, print-plus-digital opportunity. Recent reports indicate ebook sales have plateaued and growth has shifted back to the print format. There are a number of underlying reasons for these trends, including higher ebook prices as well as the adult coloring book phenomenon. But as I’ve said before, publishers need to stop thinking about print and digital as an either/or proposition. Some customers prefer print while others lean toward digital. Many readers are in both camps, switching between print and digital based on genre, pricing, convenience, etc.
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The New Barnes & Noble: Attracting Readers, Not Authors (HuffPo)
Barnes & Noble. It is the last, major physical bookstore left. With Amazon physical bookstores, many people are wondering if Barnes & Noble will be able to stay afloat. I am not a fan of Barnes & Noble. For customers, it is great. Many of them use Barnes & Noble as the new hangout place to read books with their latte.
Get Excited for Indie Author Day 2016 (IngramSpark)
For the first time ever, libraries across North America will be hosting local events in celebration of indie authors on a designated day! We’re thrilled to be a part of this event as it brings more visibility to the significant growth of the self-publishing industry, independent authors, and to libraries as hubs for community engagement.
Trading in Inkshares: Adam Gomolin’s Hollywood Edge (Pub Perspectives)
Now the CEO of crowdfunding platform Inkshares, Gomolin talks about the company’s pivot to focus on bringing books to Hollywood.
There’s More Than One Way to Publish (PW)
An author discusses the publishing options she’s tried: traditional, self-, and, for her sixth book, Amazon
Pearson and Nesta to Predict Skills Gaps for the 2030 Jobs Economy (Bookseller)
Education company Pearson and innovation foundation Nesta are partnering on a research initiative to predict skills needed for employment in 2030 and the implications this has on learning.
Are South Korean Readers Rediscovering Their Literature? (Pub Perspectives)
As a growing number of readers in South Korea reportedly are rediscovering their authors’ literature, industry players feeling upbeat about this year’s book sales potential.