Trade book publishing is not a complicated process. Publishers acquire the rights to publish new titles primarily through relationships with agents. Once the agreement has been signed, the process from manuscript to shipping is fairly predictable and more or less linear:
Acquisition => Manuscript => Editing => Prepress => Production => Marketing => Sales
Each step of this process can be clearly identified by the associated teams who work on each step (e.g., Editorial, Design, Marketing and Sales teams). This siloed approach to publishing has, for the most part, worked for more than a century, helping publishers effectively deliver a finished book to the marketplace within a reasonably well-projected window of time based on their capacities.
The problem with this approach is that while it focuses on the activity of bringing a group of titles to market, it neglects how publishers might improve their products through a more collaborative and transparent approach.
This is where I believe agile thinking can help.
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ACX University Offers Online Sessions Through Aug. 17 (DBW)
ACX (Audiobook Creation Exchange), Audible’s marketplace for audiobook creation, is currently running a six-week series of one-hour webinars. ACX University, which was previously a one-day, in-person event for roughly 70 narrators, and is now in its fifth year, has transitioned the entire program to digital. ACX University is free and is available through YouTube.
Want to Succeed in Self-Publishing? (PW)
Burke did much research into self-publishing before he committed to it: “I sought out advice from and read the accounts of those who had already done so…I wanted a balanced view of both the positives and negatives before I committed to it. I brushed up my Photoshop skills so I could design my own covers (a practical and economical consideration), read the formatting how-to books…and basically over the course of six months, tried to learn everything there was to know about the process.”
How to Give Away Free Books and Why You Should (Creative Penn)
Indie authors are a lot like tech start-ups, bootstrapping and pivoting and trying new things. In today’s show, I go full-on geek with Damon Courtney as we discuss how mobile reading impacts publishing, piracy, direct sales and much more.
Tom Abba on Defining Unknown Narrative Formats (Pub Perspectives)
“Operating on the edge” of traditional storytelling formats, Tom Abba explores new ways to combine physical world and digital technology and convey stories to readers.
KU Per-Page Rate Back Up for June, 2016 (Chris McMullen)
Kindle Unlimited paid $0.004925 per page read, which is up 5 percent from May’s rate of $0.004686, almost back to April’s rate of $0.00495663. The per-page rate has flip-flopped up and down 5 percent every month since March, but every month has been considerably higher than January’s rate of $0.00411. The KDP Select Global Fund for June was $15.4M for June, 2016, slightly higher than May’s $15.3M. What does all this mean?
Mastering Ebook Metadata (Vearsa)
Metadata. You can’t have a successful ebook without it. Sure, the content of the book itself has to be great, there’s no argument about that. But the ebook that could succeed on the strength and popularity of its content alone is rare and limited to blockbuster titles. Everyone else? We need all the advantages we can get.
Marketing Tips for Improving the Bottom Line (BookMachine)
As companies spend the coming months evaluating the long-term implications of the UK leaving the EU, there will undoubtedly be increasing pressure on marketing teams to cut costs wherever possible. Here are five steps every marketing department should be taking now to help improve the bottom line.