In recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years.
Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to be stabilizing against their huge initial growth, and non-consumer ebook sales are on the rise. The threat of the super-markets are no longer as strong as they look increasingly elsewhere. We have finally accepted digitization, and it is now a core part of most publishers’ businesses. The often acrimonious divide between self- and traditional publishing has quietened, as they sit, with caution, alongside each other. And with Amazon—though still challenging—we understand the pros and cons and are learning to work with or around them.
It would be wrong, however, to think that all is now rosy. There are still fundamental issues with the traditional publishing business model; we’re not going to see a surge of new bookshops filling high-streets any time soon, and the all-powerful customer will continue to demand more for less, or preferably for free. We are long past any return to the past. But we do now have a brief time to exhale while moving toward the future.
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Book Sales Strategies & Tools for Indie Author Success (BookWorks)
The final stage of marketing for authors is book sales. It includes the 4 P’s: Product, Place, Pricing, and Promotion, a concept first expressed in 1960 by E J McCarthy. Today there are lots of great tech tools that can help.
Newspaper Publishers Face More Immediate Threats Than Book Publishers (Mike Shatzkin)
The business news has been very painful for newspapers lately. A piece we saw a couple of days ago says both the New York Times and the Wall Street Journal are going to cut back sharply on their arts coverage. The advertising simply isn’t there to support it.
B&N Concept Store to Open Nov. 22 (PW)
The new target date for Barnes & Noble’s first concept store to open is now November 22.
Inkitt Announces Global Launch of iOS App (DBW)
Data-driven publisher Inkitt announced today the global launch of its iOS app for iPhone and iPad that will give readers access to Inkitt’s digital library of more than 80,000 stories. The app was previously only available in Canada and Australia.
Wanted: Key Skills for the Book Publishing Industry (BookMachine)
One the main lessons I’ve had in the last few years has been on recruitment as we hired for various positions across different businesses. Sometimes this has been for established positions in established businesses and at other times new roles in new or changing companies. As a result, we have had a lot of internal discussion over identifying and recruiting the right person for each role.
Industry Must Stand Up for Its Liberal Principles (Bookseller)
Hachette UK CEO Tim Hely Hutchinson has called for the defense of publishing’s “liberal” principles in a speech at today’s Building Inclusivity in Publishing Conference, as the world lurches politically towards the right.
International Industry Notes (Pub Perspectives)
The Shanghai Children’s Book Fair prepares to open this week; Penguin Random House rolls out a plan to help younger employees pay off student loans.
Gifts for Writers: Tech Savvy and Traditional Options (Jane Friedman)
During my school years (which extended well into my twenties), I was known by family and friends as a serious writer and editor. That led to a lot of book, pencil, pen, and stationery gifts—continuing over my lifetime, in fact—which are always appreciated and well-used if not surprising.
Anti-Monopoly Service Strikes Down Moscow Textbook Recommendations (PP)
Purchases of close to 200,000 copies of textbooks in some parts of the Moscow school system have been ruled to be incorrectly influenced by municipal recommendations in favor of one publisher.
5 Fun Ways to Use Snapchat for Writers (BookMachine)
What, exactly, is Snapchat? It’s an app that captures videos and photos, with its filters making it fun to do so. You can also send those photos and videos as messages to your friends. The only catch is this: whatever you upload in Snapchat is only available for 24 hours. Given its fun nature in terms of sharing, Snapchat has become a hit. As writers, I think we can use this app to help gain more audience and keep a stronger connection with existing readers.