How Publishers Can Build on Self-Publishing’s Victories

publishers, self-publishing, authors, amazon, marketingIn recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years.

Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to be stabilizing against their huge initial growth, and non-consumer ebook sales are on the rise. The threat of the super-markets are no longer as strong as they look increasingly elsewhere. We have finally accepted digitization, and it is now a core part of most publishers’ businesses. The often acrimonious divide between self- and traditional publishing has quietened, as they sit, with caution, alongside each other. And with Amazon—though still challenging—we understand the pros and cons and are learning to work with or around them.

It would be wrong, however, to think that all is now rosy. There are still fundamental issues with the traditional publishing business model; we’re not going to see a surge of new bookshops filling high-streets any time soon, and the all-powerful customer will continue to demand more for less, or preferably for free. We are long past any return to the past. But we do now have a brief time to exhale while moving toward the future.

Much more.

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