Novel Effect, a startup based out of Seattle, WA, has launched a new iOS app for children’s books that uses voice recognition to add movie-style audio in real time.
As the book is read aloud, the app uses patent-pending technology to add music and sound effects that sync up with the text, like an orchestra playing behind the reader.
“Novel Effect was founded to inspire a new generation of readers,” said Matt Hammersley, co-founder and CEO of Novel Effect. “In today’s world, books struggle to compete against video games and TV, which do little for brain development, language skills and literacy. With Novel Effect, we’ve turned the act of reading into the game.”
“This is just the beginning of an entirely new genre of content,” Hammersley continued. “From here, we are engaging with partners in publishing, education, and film to bring voice reactive media experiences to the market.”
The app is free for a limited time and is available on all iOS devices. An Android app is currently in development and expected later this year.
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