Norway to Be Guest of Honor at Frankfurt Book Fair 2019

Frankfurt Book FairThe Frankfurt Book Fair announced today that Norway will be its guest of honor in 2019.

Full press release below:

Norway is the Guest of Honour at Frankfurt Book Fair 2019

Frankfurt am Main, 12/05/2016 – Norway’s participation as the Guest of Honour of Frankfurt Book Fair 2019 was confirmed when Margit Walsø, Director of NORLA (The Centre for Norwegian Literature Abroad), and Juergen Boos, Director of the Frankfurt Book Fair, signed the contracts in the foyer of the National Theatre, in Oslo, at 2.00pm on 12 May.

“With Norway, we are already announcing our fourth future Guest of Honour today,” said Juergen Boos. “This shows that Frankfurt Book Fair will remain the relevant stage for literary and cultural content in future. I’m looking forward to Norway as a country with a long literary tradition that stretches back to the world-renowned Henrik Ibsen and to the charismatic and relentless Karl Ove Knausgård, who is currently taking the literary world by surprise.”

Norway will offer a comprehensive cultural and literary program that will begin three years in advance and be expanded upon gradually. In addition to literature, books and Norwegian authors, other art forms will also be introduced to the public through a range of events and articles in the media.

The entire Norwegian book industry considers Norway’s status as the Guest of Honour of Frankfurt Book Fair 2019 to be an important cultural boost and valuable investment. The rest of the cultural industry has also received the initiative with enthusiasm. The active participation of the government and Norwegian Parliament shows just how highly motivated the country is for the project.

Germany is not only an important international market for Norwegian culture, it is also the country’s most important economic partner in Europe.

Literature in Norway
Henrik Ibsen, Knut Hamsun, Sigrid Undset, and many others have set international standards with the global perspectives in their works. Today’s Norway is more culturally diverse than ever. Well-known authors include Jo Nesbø with his crime fiction hits, novelist Linn Ullmann, playwright Jon Fosse and, of course, children’s book author Maria Parr. Digitalisation is also very advanced in Norway with the National Library of Norway carrying out one of the largest digitalisation projects in the world. As compared to Germany, the economy is highly characterised by start-ups, the content industry and the digital creative economy.

About NORLA and the organisation of the project
NORLA – the institute for Norwegian literature abroad – has an effective project management system. It has established solid cooperative relationships within the publishing world, to authors, literary and export organisations for all areas of art, as well as to cultural and specialist institutions. A comprehensive exchange programme has been planned for Norwegian authors to come to Germany, as well as for German publishers and journalists to travel to Norway.

For more information, please contact
Oliver Møystad, Director of Literature
oliver.moystad@norla.no, Tel.: +47 95 23 10 08 or +47 23 08 41 03

Mette Børja, PR and Press at NORLA
mette.borja@norla.no, Tel.: +47 99 26 08 60 or +47 23 08 41 09

About the Frankfurt Book Fair
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 275,000 visitors, over 4,000 events and approximately 10,000 accredited journalists – including 2,000 bloggers – in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurt Book Fair offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com


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