Nielsen’s Kempton Mooney Talks Analysis and Reporting

dbw, digital book world, nielsenKempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market.

Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters from the University of Stony Brook and lives in New York.

He is also a track captain for DBW 2017, where he has helped assemble the speakers and programming for everything analysis and reporting, and he’s leading a session on how publishers can best use data.

We spoke with Kempton about his session and track at DBW, as well as what he’s looking forward to most about the conference.

You’re one of the track captains for DBW 2017, heading up the analysis and reporting track. What has the experience been like?

The experience has been great! It’s given me a chance to catch up with some of the really forward-thinking minds in the industry, which has been very interesting, and to meet some new people who are doing truly inventive things. There are going to be some great ideas that come out of this year’s DBW.

Much more.


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