Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market.
Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters from the University of Stony Brook and lives in New York.
He is also a track captain for DBW 2017, where he has helped assemble the speakers and programming for everything analysis and reporting, and he’s leading a session on how publishers can best use data.
We spoke with Kempton about his session and track at DBW, as well as what he’s looking forward to most about the conference.
You’re one of the track captains for DBW 2017, heading up the analysis and reporting track. What has the experience been like?
The experience has been great! It’s given me a chance to catch up with some of the really forward-thinking minds in the industry, which has been very interesting, and to meet some new people who are doing truly inventive things. There are going to be some great ideas that come out of this year’s DBW.
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Making the Most of Beta Readers (PW)
Beta readers help authors find the problems in their books before it’s too late—the types of issues that can make the difference between bestsellers and poor sellers.
Turning Up the Volume on Audiobooks in Canada (Pub Perspectives)
A BookNet Canada study reveals growing sales and library circulation of audiobooks, but consumers are having some problems finding the audiobooks they want.
Hachette Livre Acquires Majority Stake in Mobile App Company Brainbow (Bookseller)
Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd. Brainbow, founded in 2012, created the brain-training app Peak, a mobile digital subscription service that has accrued 15 million downloads around the world.
Modest Growth in Italy’s Publishing Sector (Pub Perspectives)
After losses of almost €556 million, Italy’s book publishing market grew in 2015 and 2016 for the first time since 2010.
Writers’ Colonies, Residencies, and Workshops (PW)
The question is, can creative writing be taught? The answer seems to be: yes and no. Take this statement from the website of the acclaimed Iowa Writers’ Workshop, for example: “Though we agree in part with the popular insistence that writing cannot be taught, we exist and proceed on the assumption that talent can be developed… If one can ‘learn’ to play the violin or to paint, one can ‘learn’ to write, though no processes of externally induced training can ensure that one will do it well…. We continue to look for the most promising talent in the country, in our conviction that writing cannot be taught but that writers can be encouraged.”
How to Avoid Sabotaging Your Creative Process (Jane Friedman)
Hey, this could be big! Do you say and think that about your project? When you do, does it feel exhilarating? Depressing? Why is it that sometimes everything seems possible, and other times, we’re stuck and see nothing but obstacles? Is it that the stuckness comes from our inborn needs to connect with others—and to distrust them too?
Creative Lessons Learned from Podcasting Since 2009 (Creative Penn)
I started The Creative Penn podcast in March 2009 as a way to learn about writing, publishing and book marketing as well as make connections in the industry. I recorded the first interview with a landline phone on speaker and a hand-held recording device. It was a pretty terrible start but hey, it’s improved!
57 Years Later, Even the Library Had Stopped Counting the Fines (NY Times)
In her 20th-floor apartment on the East Side of Manhattan, on a recent Saturday afternoon, Barbara Roston was busy explaining that she was definitely not a thief. “It was a youthful indiscretion,” she said, “I didn’t mean to steal it.” And yet, there it was, sitting on her desk: A faded green copy of “Gone With the Wind,” by Margaret Mitchell, that belonged to the Brooklyn Public Library. It was 57 years overdue.