How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are displayed.
This is pretty similar to how search works on Amazon. In both cases, book metadata is used to determine the best matches. So if the search phrase happens to be in a book’s title, description, etc., that title is likely to float to the top of the results.
That’s great, but why not leverage the book contents—not simply its metadata—for the search process? Amazon’s Search Inside feature lets you do this, but only after you’ve selected a particular book. What if you’re a publisher with a deep catalog on religion and someone is looking for the book with the most in-depth coverage of Pope Francis? Metadata-only searches can help, but the full contents are the only way to truly measure topical depth, especially if you want to compare two similar titles to see which one has the most extensive coverage of the search phrase.
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August Bookstore Sales Rose 2.0% (PW)
Bookstore sales rose 2.0 percent in August over August 2015, according to preliminary estimates released by the U.S. Census Bureau. Sales in August, one the biggest sales months of the year because of students returning to college, rose to $1.66 billion from $1.63 billion a year ago.
Highlights of Frankfurt Book Fair 2016 (Bookseller)
Tom Tivnan selects some of the highlights from the Frankfurt Book Fair 2016’s events program.
Emma Barnes Talks Tech Literacy at The Markets (Pub Perspectives)
“If I can do it, anyone can,” says Bibliocloud co-founder Emma Barnes, who speaks Tuesday at Frankfurt’s The Markets about publishing’s need to know tech.
How to Have a Successful Long-term Writing Career (Creative Penn)
If you want a long-term writing career, then it’s a good idea to listen to people who have walked the path before you … and who are still adapting to the changes in publishing. So, I’m super excited to bring you this interview with Kevin J Anderson today!
How to Write a Book Trailer (The Verbs)
Video is exploding on social media sites like Facebook and Twitter. Many authors are using trailers to entice new readers to buy their books or even sign up for their mailing list. In July of this year, I got over 600 new mailing list signups in three weeks using a video trailer ad on Facebook.
Update from Pearson Sends Shares Down Further (Pub Lunch)
Pearson’s third quarter trading update surprised investors who thought they had become accustomed to the education giant’s postponed recovery.
Four Publishers Sign for B&T’s Global Service (PW)
Baker & Taylor has announced the first four publishers to sign up with Global Publishers Services (GPS), a new business unit created in August that offers worldwide sales and marketing services to independent publishers.