On May 21, the American Library Association (ALA) and Penguin Random House will join to support the second annual National Readathon Day, which is dedicated to fostering reading at an early age, as well as building community and participation at local libraries.
Last year, National Readathon Day raised $100,000 that went to benefit the National Book Foundation and its efforts to deliver books to underserved communities.
This year’s iteration is part of the ALA’s “Libraries Transform” campaign, and all funds raised will go to benefit the ALA’s “Every Child Ready to Read” initiative, a program that supports early literacy development—from birth to age five—through libraries.
“Not only does Readathon Day present an opportunity to generate excitement amongst readers of all ages,” said Sari Feldman, president of the ALA, “but it also enables children and students everywhere to get involved in an effort that supports youth literacy.”
And there are a few different ways for people to do so.
Leading up to and during Readathon Day, participants can use the hashtag #Readathon2016 to spread awareness of the event and tell others how they plan to celebrate. Participants can also host or attend a Readathon Day party at libraries, schools and community centers, as well as make a contribution to the ALA’s literacy programs.
“There are more library locations in the US than Starbucks, Walmarts and McDonald’s combined,” said Skip Dye, Penguin Random House’s vice president of library marketing and digital sales. “The power of the library is to reflect, honor and evolve the communities which they serve. Reading together as a community, as a family, is a power change agent.”
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