National Readathon Day Campaign Now Includes Facebook Donate Option

National Readathon DayPenguin Random House announced today that readers can now donate to National Readathon Day through Facebook. The publisher is working with the American Library Association (ALA) on the community-building initiative.

National Readathon Day is this Saturday, May 21. Last year, National Readathon Day raised $100,000 that went to benefit the National Book Foundation and its efforts to deliver books to underserved communities. This year’s iteration is part of the ALA’s “Libraries Transform” campaign, and all funds raised will go to benefit the ALA’s “Every Child Ready to Read” initiative, a program that supports early literacy development—from birth to age five—through libraries.

Full press release below:

National Readathon Day Campaign Now Includes Facebook Donate Option and Profile Picture Frame

New York, NY – May 16, 2016 … Penguin Random House, which is partnering with the American Library Association (ALA) for this year’s National Readathon Day, announced today that readers everywhere will be able to contribute to #Readathon2016, which will take place on Saturday, May 21, 2016, through its newly launched Donate campaign on Facebook.

Users will be able to make a commitment to early childhood literacy through the Donate button now available on the ALA Facebook page, which seamlessly facilitates swift and secure online contributions to National Readathon Day on the Facebook platform. Users will also be able to share their love of reading by updating their Facebook profile picture with a soon-to-be-released custom National Readathon Day profile picture frame, which will be available on the ALA and Penguin Random House Facebook pages.

National Readathon Day is a fundraising and social media awareness campaign dedicated to promoting children’s literacy and reading at any age. Leading up to and during the Readathon, readers everywhere will share their love of reading on social media using the hashtag #Readathon2016, and raise funds for early childhood literacy through ALA’s Every Child Ready to Read initiative, helping programs in public libraries nationwide. The #Readathon2016 Facebook Donate campaign enhances and unifies these core goals, enabling any Facebook user to make a commitment to Readathon and the ALA with one click, and to join together with friends and fellow readers around a common cause.

All readers are encouraged to join National Readathon Day by using the hashtag #Readathon 2016, to visit ALA’s Facebook page to make a contribution, and to update their profile picture with the National Readathon profile picture frame.

Libraries, bookstores, schools and other community gathering places across the country are planning Readathon events. Visitors to the National Readathon Day reading parties page will find ideas about how to host a party or locate the nearest National Readathon Day event.

Visit www.readathonday.com for more information.

About the American Library Association, Libraries Transform, and Every Child Ready to Read ® @ your library®: The American Library Association is the oldest and largest library association in the world, with more than 58,000 members in academic, public, school, government, and special libraries. The mission of the American Library Association is to provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.

Libraries Transform is designed to increase public awareness of the value, impact and services provided by libraries and library professionals. The campaign showcases the transformative nature of today’s libraries in creating individual opportunity and highlights the critical role libraries play in the digital age.

Every Child Ready to Read® @ your library® is a national research-based program, developed in 2001 and updated in 2011, that empowers library professionals and other early childhood allies to build relationships with parents in their communities and model parent-child engagement activities to build early literacy skills. The initiative makes the road to school readiness and success less mysterious for parents and more fun for children while incorporating the latest early literacy research and strategies for developing pre-reading skills. The initiative’s core message speaks directly to any busy parent: “Talk, sing, read, write, and play with your children!”

Penguin Random House, as the world’s first truly global trade book publisher, is dedicated to its mission of nourishing a universal passion for reading. The company, which employs more than 10,000 people globally, was formed on July 1, 2013, by Bertelsmann and Pearson, who own 53 percent and 47 percent, respectively. With nearly 250 independent imprints and brands on five continents, Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin’s trade publishing activity in Asia and South Africa; DK Worldwide; and Penguin Random House Grupo Editorial offices in Spain, Mexico, Argentina, Colombia, Chile, Peru, Portugal, Uruguay and the U.S. With more than 15,000 new titles, and close to 800 million print, audio and eBooks sold annually, Penguin Random House’s publishing lists include more than 60 Nobel Prize laureates and hundreds of the world’s most widely read authors. Penguin Random House champions the creative and entrepreneurial independence of its publishers, who work tirelessly to maximize readership for their authors and protect their intellectual property.


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