How Much Should Authors Charge for Their Books?

authors, self-publishing, publishers, books, salesWhen you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book.

The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before they can even acquire a book, let alone print one. The P&L determines what decisions they need to make in order to turn a profit on the book they hope to add to their list.

One of the best places to start when determining the profit goals of your book publishing endeavors is to seriously consider the price of your book.

Much more.

To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!

Sales at B&N Down Over 6% in Q1 (PW)
Sales at Barnes & Noble fell 6.6 percent in the quarter ended July 30, compared to the same period last year. Revenue fell 6.1 percent in the company’s retail sector, and Nook revenue fell 24.5 percent.

BN Education Has Flat Quarter (Pub Lunch)
Barnes & Noble Education also reported first quarter fiscal 2017 results Thursday morning, though their mediocre showing was more in line with expectations.

Bowker: 727,000 US Self-Published ISBNs Registered in 2015 (Pub Perspectives)
The US ISBN agency, Bowker, reports a 21-percent increase in self-published ISBNs—not titles—from 2014 to 2015: another indication of quickly rising interest in indie publishing.

LightSail Partners with Antares Reading on Student Literacy (DBW)
LightSail Education, an adaptive reading platform for students, announced that it has partnered with children’s book publisher Antares Reading to receive access to 850 original digital titles, in English and Spanish, for K-9 students.

NetGalley Partners with CBA (DBW)
NetGalley announced that it has partnered with CBA, a leading association for providers of Christian products. The partnership will give Christian retailers quicker and wider access to digital galleys of forthcoming books from more than 20 Christian publishers, including HarperCollins Christian, B&H Publishing, Baker Books, Barbour Publishing and David C Cook.

Amazon Has a Potent Weapon in the Tablet Wars: Low Prices (NY Times)
Now, five years after unveiling that first tablet, Amazon is coming out with a new model of the device that takes the company’s single-minded obsession with offering the lowest practical price to new extremes.

How to Write a Query Letter (Jane Friedman)
The stand-alone query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work.

Lessons Learned from 5 Years as an Author Entrepreneur (Creative Penn)
Five years ago, in September 2011, I left my day job to become a full-time author entrepreneur.

At FBF: ‘A Book Is a Film Is a Game’ (Pub Perspectives)
Minecraft, Angry Birds, “Valerian et Laureline,” and more high-visibility properties are spotlighted in a daylong focus at Frankfurt on cross-media development.


Your email address will not be published. Required fields are marked *