Ken Brooks of Macmillan Learning: Focusing on Content over Products

DBW17, digital book world conference, audiobooks, bookstrKen Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven expert in aligning operational execution for competitive advantage, and has been instrumental in driving industry standards.

Ken is a speaker at DBW 2017, where he will discuss how publishers can listen to their customers and focus on their content, rather than products.

We spoke to Ken about his session at DBW, what he believes the biggest issues in publishing are, and what he thinks publishing will look like 10 years down the line.

As COO of Macmillan Learning, you’re deeply embedded in the educational space. What do you believe are the biggest issues in this sector right now?

There are a few key issues: effectiveness of teaching and learning is at the forefront. Affordability is another area that we’re hearing from administrators, faculty and students that they’re also quite concerned about. Balancing the two makes for a worthy challenge.

Much more.


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