As we near the holiday shopping season, it becomes more important to get customers to want to buy your book. A catchy title and good cover design are quick ways to capture a consumer’s attention, but they require planning from very early on. And while you can never go wrong with word-of-mouth advertising, relying on the off-chance that your book is a hit and gets talked about wildly is not a safe bet.
One of the simplest ways online to get more hits for your book is to have good descriptive metadata, and this is something that you as the publisher have 100-percent control over at any point in your book’s life.
Descriptive metadata is self-defining—it’s metadata that describes (and praises) the book and its creators: book summaries, contributor bios, reviews and keywords are all examples. In this series, I’ll cover how to create and select good metadata, and what you should be doing as best practices.
But first, let’s ask why.
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What Amazon Is Cooking Up Next for Indie Authors (BookWorks)
If you are one of the many authors who use CreateSpace to print your books and Kindle Direct Publishing (KDP) to develop your eBooks, another Amazon development may affect the way you bring your books to the world. It is called KDP Print. It is now in experimental development, and it may change the way authors use CreateSpace and Kindle.
Self-Publishing Education & Textbooks on Kindle via Amazon KDP (Chris McMullen)
I started out self-publishing print books with CreateSpace in 2008. Back then, Kindle wasn’t a very good fit for most textbooks. Textbooks tend to have many pictures, equations, bullet points, and other kinds of rich formatting, which makes the transition from print to Kindle a challenge. Amazon’s solution to this problem is the Kindle Textbook Creator.
Book Publishers See Third-Quarter Bounce (PW)
Following a disappointing first six months of 2016, in which sales fell for five large trade publishers compared to the first half of 2015, third-quarter results showed signs of improvement. Revenue rose over the third quarter of 2015 at three of the four publishers that reported sales for the period ended Sept. 30, 2016, and profits increased at two of the three companies that reported earnings.
Amazon Changes Third-Party Seller Rules (Pub Lunch)
Amazon instituted new selling and shipping rules for third party media sellers that will increase the fees reaped by the etailer, and effectively end of the economic viability of selling so-called “penny books” on the site. As of March 1, 2017, the fees for selling media products, including books, will rise in two ways.
Singapore’s StoryDrive Asia: Proud Publishers, Digital Demands (Pub Perspectives)
From Stockholm’s internationally situated Bonnier with its history to the new Canelo from the UK and 10-year-old Wattpad, innovation is the quest at StoryDrive Asia in Singapore.
EU Court Decides in Favor of Ebook Lending (Pub Perspectives)
The Federation of European Publishers argues that a recent EU court decision in favor of ebook lending through public libraries could negatively affect ebook sales.
Canada’s Access Copyright Predicts 55% Royalty Drop in 2017 (Bookseller)
Canadian national organization Access Copyright is warning creators and publishers that 2017 royalties could fall by as much as 55 percent due to a reduction in revenue from the educational sector.
The Guadalajara Book Fair Expands Its Range of Offerings (PW)
For the 30th year of the Guadalajara International Book Fair (FIL), Latin America is the guest of honor, and the largest Spanish-language book fair in the world is expanding with the presence of more than 650 writers from 44 countries. FIL, which runs from November 26 to December 3 in Guadalajara, Mexico, has become not just a book fair but also a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry.
Facebook Buys CrowdTangle to Help Publishers Track Content (Engadget)
The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle’s platform launched four years ago, giving companies a real-time look at content performance to gauge if posts on Facebook, Twitter, Instagram and other social channels are effective.
A Painful Look at Data Availability and Reuse (Scholarly Kitchen)
While there’s a growing recognition in the value of data archiving and public availability of research data for reuse, putting things into practice is proving a long, slow process. One of the biggest stumbling points is that researchers only rarely receive formal training in data management, and are often left to work out their own schemes for how they will collect and store information.