Ingram on Finding the Right Ebook Pricing Strategy

Ingram on Finding the Right Ebook Pricing StrategyWhat are effective ebook pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for ebooks: entertainment value, education value and marketing value.

Entertainment Value

Most trade ebooks generally fit into the entertainment value segment. The hard part for publishers is determining how to price the entertainment value of a book versus other alternatives. Thankfully, because of the industry’s experience with trade paper, mass market and hardcover books, the book business has largely established what the market will bear in terms of entertainment value for each of these three physical formats.

The recent change in agency pricing has apparently resulted in an increase in the price of bestsellers, in some cases near parity with the discounted price of hardcovers. The data indicate that this trend, especially with frontlist, is possibly creating a shift by consumers to physical from “e” when the prices are at or near parity. Our numbers show us that while the ebook trade business grew about 10 percent last year, the bestseller business for trade paper and hardcovers also grew.

Much more.


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Here’s How Indexing Could Evolve with Ebooks (Joe Wikert)
Last month I shared some thoughts about how indexes seem to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration to the topic and would like to offer a possible vision for the future. Long ago I learned the value an exceptional indexer can bring to a project. For example, there’s a huge difference between simply capturing all the keywords in a book, and producing an index that’s richly filled with synonyms, cross-references and related topics.
Related: The Lost Art of Indexes in Ebooks

The Digital Publishing Revolution Is Only Speeding Up (PW)
In the past two years, growth in ebook sales has slowed and in some cases declined. Publishers have hailed the shift as a break in the digital revolution, and some have gone so far as to say the digital revolution is behind us. A recent study conducted by CIDM, the Center for Information-Development Management, suggests the digital revolution in publishing is far from over. On several fronts, the survey indicates, the impact of digital formats is just starting to take hold.

Kindle Unlimited Pages Read: March, 2016 (Chris McMullen)
The Kindle Unlimited per-page rate held steady at $0.00477885 for March, 2016. It’s nearly identical to the $0.00479 for February, 2016. Both February and March are up considerably (about 17 percent) over January’s rate of $0.00411. So it’s nice to see the per-page rate hold steady at about $0.0048 per page. There is more good news: The KDP Select Global Fund increased to $14.9M for March, 2016, up 6 percent from February’s $14M.

12 Ways Book Publishers Can Improve Facebook Engagement (Book Business)
Publishers know promoting books and authors on Facebook is smart, but it’s a lot more impactful when there’s high engagement from Facebook users. Why do some publishers earn 1,000 or more likes on a post while others may receive as few as 7? If you want to increase Facebook engagement, here are 12 tips you can deploy to build up your competitive advantage.
Related: 3 Facebook Marketing Tools Publishers and Authors Must Use

A Look at How Libraries Transform in the Digital Age (MediaShift)
This year’s National Library Week, April 10-16, has special resonance and not just because Libraries Transform is its theme. The real kick is that the campaign, led by the world’s oldest and largest such organization, the American Library Association (ALA), now has shifted its target: time to tell the public. Initially, the smart graphics and “why the hell not?” attitude of the campaign rallied the library community, itself — librarians, their boards and their backers, essential stakeholders in a vast network of people in academic, public, school, government and special libraries: the 58,000-strong membership that forms the ALA.

Boopsie’s User-Friendly Library Mobile App Is Now Live (DBW)
From a press release: “Boopsie, Inc. broadened its reach into new strategic international markets with the addition of Abu Dhabi University, the internationally recognized academic institution focused on applied research that drives economic and social development in the region. This week, the leading platform-as-a-service provider for libraries worldwide announced that the customized app it created in partnership with Abu Dhabi University is now live.”

Three Mistakes Indie Authors Make and How to Avoid Them (PW)
Talk to any author who has self-published a book and she’ll have a few war stories to share. New authors can and should learn from the mistakes of their more experienced peers, but the process of publishing a book is full of pitfalls and aspiring indie authors often don’t know how much they don’t know—so the same mistakes are made again and again.

Indie Authors in Translation (BookWorks)
Is your book a good candidate for translation to other languages? Before the coolness of the in-translation idea hits home, dial down the enthusiasm. Don’t imagine translating your book into a bunch of languages simply to try to put it in front of more people. Translation is a lot of work and comes with considerable cost. We wrote about translations and translators awhile back, now let’s take a closer look.

Big Data (and Big Metaphors) at London Book Fair (Pub Perspectives)
‘The “data dilemma” is what to do with the data,” as was noted at #LBF16’s seminar in the final hours of the fair.

Highlights from London Book Fair (Book Business)
The three-day London Book Fair is often used as a platform to announce new publishing partnerships, as well as a forum to analyze global publishing trends. The conference, which ran from April 12th to the 14th, has offered plenty of both, from predictions of artificially intelligent books to new global publishing initiatives. Here are a few of the top stories that emerged from this year’s conference:

10 Things We Learned About Omnichannel Selling (BookMachine)
Matthew Walsh (Retail Membership Manager, IMRG), Kieron Smith (Digital Director, Blackwells) and Matt Haslum (Consumer Marketing Director, Faber and Faber) formed the panel discussing omnichannel selling at the Quantum conference on Monday. Here are our top 10 takeaway points from the talk.

The Personalized Reading Revolution (Bookseller)
2016 was predicted to be the year of personalization and personalization is exactly what we are seeing in a number of products and services worldwide, including the book industry. For adult literature, the focus is on personalized services (e.g. Goodreads) which support readers’ choice and sharing the delight (or dislike) of reading a particular title with other readers.

Strong February for Bookstore Sales (PW)
Bookstore sales in February rose 7.2 percent over February of 2015, rising to $732 million, according to preliminary estimates released by the Census Bureau. The gain followed a 3.8 percent increase in sales in January, and is another indication of the improvement in the financial health of bricks-and-mortar bookstores..

Sorry, You Can’t Speed Read (NY Times)
The promise of speed reading — to absorb text several times faster than normal, without any significant loss of comprehension — can indeed seem too good to be true. Nonetheless, it has long been an aspiration for many readers, as well as the entrepreneurs seeking to serve them. And as the production rate for new reading matter has increased, and people read on a growing array of devices, the lure of speed reading has only grown stronger.

I Am Not a Brand (Seth Godin)
You are not a brand. You’re a person. A living, breathing, autonomous individual who doesn’t seek to maximize ROI or long-term brand value. You have choices. You have the ability to change your mind. You can tell the truth, see others for who they are and choose to make a difference.

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