How Indie Bookstores Help Drive Book Discoverability

bookstores, indie bookstores, curation, discovery, apps, recommendationEvery day, it seems, there are more and more ways to find that next great book to read. As book publishing has firmly planted itself in the digital realm, we now have websites and apps galore that feature recommendation engines, and even allow us to track what other people are reading and follow suit based on our similar tastes or level of admiration.

And given the prevalence and convenience of ebooks, it’s easier than ever to quickly find out what to read next, buy it just a second later and start reading it right then and there, even on the same device on which it was bought.

Depending on the user, though, some of these discovery modes can end up mostly reflecting one’s set of tastes rather than broadening it. To be fair, there’s absolutely nothing wrong with that. If one knows what she likes to read and doesn’t want to read anything else, that’s her prerogative. And in this way, she can set up her own private echo chamber that continuously delivers more and more books of the same genre, tone, style and substance.

But, at least for this reader, that method of discovery is not satisfying.

Enter the independent bookstore.

Much more.


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