Have you heard about the importance of metadata? If you’ve attended any conference or listened to any webinar in the last few years, you have probably heard almost nothing else. However, despite the possibility of hyperbole, there is a lot of truth in this growing focus on high-quality, well-formed book metadata.
Publishers need to sell their books, and it is imperative that they consider how the online marketplace affects those sales. This is not just about a certain online retailer in Seattle; this is about the entire merchandising process that publishers engage in online—from distributing galleys and gathering pre-publication reviews, to information sent to distributors and retailers, to sales catalogs, tip sheets, and conversations with buyers.
This merchandising process requires dedicated attention and adept handling, and it requires well-written and comprehensive metadata.
Your book metadata needs to be created with the consumer in mind. It needs to be tailored to the needs and quirks of different targets. It needs to consider who the audience is, what information that audience uses in decision making, and how they can be reached most effectively.
At the Digital Book World Conference in January, Doug Lessing and I will be teaching a workshop on these very issues. Through our new Firebrand Research Labs, an internal effort to dig deep into the issues that affect publishers, we have been running an Enhanced Metadata Research project. Working with multiple publishers and applying state-of-the-art data analysis, we have been researching how metadata, especially keywords and audience analysis methods, can and do impact sales.
The results of this study are, quite frankly, astounding, and we are excited to share those findings with you.
In addition, we will give you a ton of actionable, understandable steps you can take to build better metadata and sell more books. I encourage you to join us for this workshop. Register for the conference today!
Go to the DBW conference site to read more about Joshua Tallent‘s DBW 2017 workshop, “Best Practices for Metadata Management: What You Need to Know to Do It Right.”
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