Good book descriptions, bios and reviews can be hard to come by, but there are several things you can do to get the best out of them. These three fields work together to convince a reader to buy your book, so it’s in your best interest to make these customer-facing metadata values top-notch.
Let’s take a look at two book descriptions as examples. The first is from David Sedaris’s Me Talk Pretty One Day in hardcover:
The second is from Sedaris’s Let’s Explore Diabetes with Owls in paperback:
There are clearly several big differences between these two book descriptions, yet one surprising similarity: the two descriptions are about the same word count. This first has just over 200 words in one block of text, while the second has 175 words effectively broken up into chunks.
Book descriptions should take the opportunity to not just capture attention, but to also hold it. They need to be quick and punchy, easy to read, and concise.
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DBW’s Indie Author Conference: Strategies, Lessons and Insights (DBW)
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