How to Understand Your Book’s Audience

How to Understand Your Book’s AudiencePeter McCarthy is the co-founder and chief creative officer of The Logical Marketing Agency. He is a technical marketing executive with more than 20 years experience in trade publishing, including in senior executive roles at Penguin and Random House, where he headed up marketing innovation efforts.

In his role at The Logical Marketing Agency, McCarthy brings his unique perspective and technical experience to the changing book marketplace, helping clients innovate, transform and execute based on audience-centric insights, data and analysis.

At Digital Book World 2016, McCarthy will lead a discussion titled “The Book Buyer’s Journey” and host a masterclass called “Audience Research: Tools, Tactics and Techniques.”

We recently spoke to McCarthy about data’s impact on publishing, what his work consists of, and what he will be speaking on at DBW.

Much more.


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