How Self-Published Authors Should Market Their Books

self-publishing, authors, marketing, books, ebooksThis is part six of a six-part series.

You’ve written your book, had it edited, sorted out the formatting and typesetting and done everything you can to make sure it’s as good as it possibly can be. Your cover design makes your book stand out to potential readers and you’ve polished the blurb until it gleams. So what can you do to get it in front of as many people as possible and get those sales rolling in?

Getting your book reviewed

It takes a long time to review a book. Reviewers often have a backlog that they’re working through, and naturally you want them to read the whole thing and give their considered opinion. You need to plan your campaign well in advance and start much earlier than you might imagine. If you want national publications or well-known/tastemaker bloggers to review your work, you’ll probably need to allow four to six months’ lead-in time, and remember that it’s likely they’ll want hard copies.

Much more.

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Full Text Examination by Computer Unlikely to Predict Bestsellers (Mike Shatzkin)
My team’s view is unanimous. The idea that the odds a book will make the bestseller list can be calculated from the content of the book alone, without regard to consumer analysis, branding, or the marketing effort to promote the book, is ridiculous.

Key Statistics on the 2015 German Book Market (Pub Perspectives)
The latest sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before.

Partnerships and Collaboration Key to Promoting Books (Bookseller)
The importance of building partnerships and collaborating was the main theme of yesterday’s Marketing and Publicity conference hosted by The Bookseller, with delegates also urged to “get out of old habits and into the new spaces where readers are.”

How Amazon Triggered a Robot Arms Race (Bloomberg)
An Amazon warehouse is a flurry of activity. Workers jog around a manmade cavern plopping items into yellow and black crates. Towering hydraulic arms lift heavy boxes toward the rafters. And an army of stubby orange robots slide along the floor like giant, sentient hockey pucks, piled high with towers of consumer gratification ranging from bestsellers to kitchenware.

Building a Repository in Partnership with Elsevier (Scholarly Kitchen)
The Elsevier-UF partnership itself is straightforward. It links the institutional repository with ScienceDirect via API, depositing into the repository metadata for all publications with at least one UF author. Where the final version of the article is available on an open access basis, it is made freely available through a link to ScienceDirect; otherwise it is available through regular authentication and authorization mechanisms.

A Beginner’s Guide to the BookBub Ads Auction Model (BookBub)
If you’re familiar with BookBub Featured Deals, you probably know that Featured Deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: Pricing is determined by a real-time auction and is constantly changing as other advertisers bid for impressions from the same audience. This model helps advertisers run efficient, targeted, ROI-positive campaigns, but it also makes it impossible to say how much BookBub Ads typically cost.


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