When conducting reader analytics pilots with German publishers, we were asked multiple times if it were possible to obtain reading analytics data before a publisher acquired the rights and committed to a potentially large advance.
The logic goes: it would significantly reduce risk if the acquiring publishers did not just have Nielsen sales data, but also data on reader engagement. When I was first asked, this generated quite a startled look on my side (cue animated gif with eyes rolling), but as usual, it got me thinking.
First of all, leading British and American literary agents and publishers might not have much incentive to commission the collection of such data and provide it to acquirers. They have a very successful rights trading business already. They also have a motive to maximize the advance and shift as much risk onto the acquirer as possible.
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Book in a Box: A Different Way to Diversify Books (DBW)
Though many people have great stories and knowledge to share, they don’t always have the time or talent to write books. And that’s something the founders of Book in a Box noticed and have been committed to solving for the past year and a half. Since the company’s launch, they’ve published more than 200 books.
Mastering Metadata: The Key to Marketing Your Books (BookWorks)
Metadata is your best friend and marketing partner, so craft it carefully! When you’re ready to upload your book for publication you’ll need to provide a few types of metadata in your Bowker ISBN record and for the various print and ebook distributors.
Pigeonhole to Launch ‘Disappearing Book’ (Bookseller)
Online publishing platform The Pigeonhole is launching its first “disappearing book” with new Scandi crime thriller Victim Without a Face by Stefan Ahnhem (Head of Zeus). Subscribers will be sent one “stave” every day starting April 18th which will consist of a few chapters. Readers will then have just 24 hours to read each stave before it disappears. The Pigeonhole will be giving away the first 250 subscriptions for free.
Occupy Carnegie: The UK’s Fast-Growing Library Crisis (Pub Perspectives)
According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries that have lost their paid staffers. A standoff in south London throws a spotlight on the situation.
Top PR and Marketing Tips for an International Audience (BookMachine)
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair, with around 275,000 visitors meeting in Frankfurt over five days. They network, they have meetings, they eat, they drink, they sleep occasionally, and they walk. A lot. In the PR and Marketing team we play our part in organizing the 4,000 or so events which take place every October in the Business Club and on the Fair Grounds and, of course, we liaise with the press all year round. During the Fair itself, roughly 10,000 journalists descend on the Halls, so we are always on call.
Winners in the Hans Christian Andersen and Asahi Awards (Pub Perspectives)
At the opening of this year’s Bologna Children’s Book Fair, the International Board on Books for Young People has announced that illustrator Rotraut Susanne Berner of Germany and writer Cao Wenxuan of China are winners of the 2016 Hans Christian Andersen Award, considered by some the “children’s Nobel.”
Latest hoopla Interface Upgrade: “Kids Mode,” Advanced Search (Library Journal)
On-demand streaming media, digital comics, and ebook platform hoopla debuted its new 4.0 interface yesterday at the Public Library Association’s 2016 conference in Denver. Reflecting feedback from libraries and patrons, the new interface includes an advanced search feature enabling discovery of titles from across the platform’s various formats, and a Kids’ Mode feature that instantly weeds out all teen and adult-targeted content to customize the hoopla experience for children.
The New(ish) Kids on the Block – Touring the Megajournals (Scholarly Kitchen)
According to Wikipedia, a megajournal is, “a peer-reviewed academic open access journal designed to be much larger than a traditional journal by exerting low selectivity among accepted articles.” The term itself has an unclear heritage, but was promoted memorably by Peter Binfield when he was at PLOS.