How Publishers Must Start Working with Data

How Publishers Must Start Working with Data“The recent slowdown in ebook sales has led some publishing observers to pronounce that the digital publishing revolution is over,” writes Andrew Rhomberg for Digital Book World. “The truth is, this is indeed the end, but merely the end of the beginning of how ebooks and online tools will affect publishing. We have now entered the next wave of publishing’s digital transformation—one that is based on the use of data that is collected digitally and allows authors and publishers to develop unique insights into readers and audiences.”

“To explore this topic further, we are holding a workshop at the Digital Book World Conference next Monday, March 7th, in New York City,” Rhomberg continues, “where we will discuss a selection of data-smart tools and outcomes and investigate how these are already affecting the existing workflows and decisions paths in publishing.

“Our first workshop speaker will be Tommy Doyle, senior vice president at RELX’s Science and Technology Book Group (RELX Group is the new name for Reed Elsevier).”

Much more.


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5 Questions with Dominique Raccah, CEO & Publisher, Sourcebooks (DBW)
Dominique Raccah is the entrepreneurial CEO of Sourcebooks, which she founded in 1987, and today is one of the largest independent book publishers in the United States and home to dozens of bestselling authors. Growing through small and large innovations, Sourcebooks has repeatedly created new ways for readers to interact with books, from Poetry Speaks (called the “definitive anthology” of poets reading their own work) to Put Me In The Story, the successful app and website that allows you to personalize bestselling books. At Digital Book World 2016, Raccah will be part of a panel called “Women at the Intersection of Publishing, Finance and Tech,” and will give a mainstage presentation in which she discusses Sourcebooks’s transformation.

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At The Story conference earlier this month week, Jamie Byng, CEO of the independent UK publishing house Canongate, said, “Publishing what the market wants is derivative.” It was a comment on a seemingly increasingly data-driven era for book publishers. Departments at major UK and US book publishers are now focused on understanding “audience insight,” and access to unprecedented levels of data is helping them to anticipate audience interests. As the American author Seth Godin states: “The future of publishing is about having connections to readers and the knowledge of what those readers want.”

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Supreme Court Decision on Apple Case Delayed (PW)
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Samhain Publishing “Winding Down” (Pub Lunch)
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