How Publishers Can Improve Native Retailing

publishers, books, ebooks, sales, marketing, authorsThe evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book.

Publishers have traditionally been disassociated from their readers, bookstores and sales outlets (brick-and-mortar, digital or otherwise) seeing only orders go out and returns come back, rarely ever knowing the actual buyer. As a result, no customer data circulated back to the publisher, who could have used that knowledge to create better products and services, and improved its position in the market.

With this model, pricing was always in the hands of a third party. Or the perceived value of the book was in the hands of the third party. Pricing was largely out of the publisher’s control.

Much more.


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The Sea Change That Comes with the Latest Iteration of the Book Ecosystem (Mike Shatzkin)
In the past 10 years (since the mid-2000s), the ebook has arrived and the amount of shelf space for books in physical retail has declined, as book purchasing has continued to move to the Internet. This has put pressure on publishers’ distribution costs. In the 10 years before that (mid-1990s to mid-2000s), online bookselling began at what was, we now know, the very peak of book retailing, when the superstore chains B&N and Borders had built out hundreds of 100,000+-title stores and still owned mall chains Dalton and Walden that had many hundreds of smaller stores.

The Myth About Print Coming Back and Bookstores on the Rise (Jane Friedman)
I belong to a wide range of Facebook groups and follow a lot of media news, and few things are more frustrating than people who celebrate the apparent “resurgence” of print and the comeback of independent bookstores as some kind of “win” over ebooks and digital media. Most of it is wishful thinking rather than an understanding of what’s actually happening out there.

Why Can’t Apple and Google Sell More Ebooks? (Vearsa)
As a veteran of the digital publishing era (slightly depressing at my age) one question has persistently bothered me. It’s about the limited routes to market for publishers. It’s not, “why does Amazon have such market share?” That answer is pretty obvious – innovative, aggressive, admirable focus. Instead, we should be asking is: why Apple and Google (two of the biggest companies in the world) only sell somewhere in the region of 8 percent of book publishers’ ebooks?

HarperCollins Launches Facebook Live Daily Programming (DBW)
HarperCollins announced that it will schedule weekday programming exclusively through Facebook Live. Starting yesterday, the publisher’s authors and employees will participate in daily sessions on the social media platform built around specific topics. Each session will last between 15-45 minutes.

Book Marketing: Facebook Advertising for Authors with Mark Dawson (Creative Penn)
Facebook advertising is a core part of my business now, and I only started using it because of Mark Dawson. In this interview, we discuss why Facebook Ads are so powerful and some specific examples as to how to use them, wherever you are in your author career.

Stealing Books in the Age of Self-Publishing (Atlantic)
Many authors who sell their work directly on platforms like Amazon are having their stories plagiarized, which can take an emotional and financial toll.

Ebook Sales in Germany Up, Revenue Down (Pub Perspectives)
Have ebook sales plateaued in Germany? The latest Ebook Quarterly Report from the German Publishers and Booksellers Association indicates lower revenue despite growth in sales volume.

Amid Controversy, Israel Repeals Its Fixed Price ‘Book Law’ (Pub Perspectives)
The “Law for the Protection of Literature and Writers” had addressed discounts in the first 18 months of a book’s release, as well as author royalty rates.

Gojimo’s Burgess Criticizes Lack of Innovation from Publishers (Bookseller)
George Burgess, founder of edtech start-up Gojimo, has criticised education publishers for a lack of innovation in their field, commenting: “There is still a lot of opportunity in the edtech space and we don’t see publishers doing it for themselves.”

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